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The Grand Social Media Experiment. We learn by doing.


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13 Ways to Increase Your YouTube Views

YouTube-icon-full_colorThere are a few simple things you can do to make your videos stand out and get more views. The next time you get ready to upload a video, follow these tips:

  1. Quality is quintessential
    If you want your video to do well, it… Has. To. Be. Good. The more interesting your content, and the more creatively you shoot and edit your video, chances are better of viewers liking and sharing it.
  2. Titles, tags, and text
    Use keywords in your titles, and also include them in the video’s description and tags. This will make it easier for your video to show up in searches. In addition, you can caption your videos (YouTube can do this automatically—sometimes with very funny results—or you can do it manually. You can even edit the automatic captions). Anywhere there is text, it is searchable.
  3. Timely topics
    Upload videos about current trends or news topics. Videos based on world topics, parodies or covers of popular songs, spoofs of celebrity gossip, and product tutorials or demos are a few examples of view-worthy videos.
  4. Create continuously
    Your subscribers and viewers look forward to your future videos. Create content regularly. The more videos, the more views. They don’t have to be lengthy; approximately 80% of online videos are less than one minute long.
  5. Authentic concentric
    Commit to authenticity from the start of your video to the final edit. Your video should reflect what you consider to be important. You can’t predict what will resonate with others, but you will have a style and content your viewers can rely on and you can be proud of.
  6. Produce playlists
    You improve your chances of getting views by putting your videos together in a playlist. After one of your videos finishes playing, the next one in the playlist will automatically start. Also, playlists make your YouTube channel more user friendly, as videos are organized into logical groups.
  7. Sharing is caring
    Use Facebook and Twitter to tell your friends and followers about your new video. Post something interesting about its content in the message. You can do this more than once—just be sure to change the message content.
  8. Respond rapidly
    When you receive comments, respond as soon as you can. Thank viewers for watching, answer questions. Respond to all comments, both good and bad. Engage with your viewers.
  9. Advise the audience
    Tell your viewers to take action. Ask them to leave a comment, like your video, share it on Facebook, or do whatever you want them to do. State it in the video, or write it in the description.
  10. Add annotations
    Take advantage of YouTube’s annotations feature in the editing area. You can use annotations to let your viewers know of additional information important to your video, make something more clear, or give a call to action (like subscribing). You can put annotations anywhere you want on the video.
  11. Location, location, location
    Post announcements of your new video (see tip #6) everywhere you can online, and embed your video on your blog, website, etc. and allow others to do the same. When a video is embedded, it plays on the site where it’s located, but it’s played through your YouTube channel.
  12. Game on!
    People love contests and being rewarded for something easy—like watching a video. Let your fans know that when your video reaches a certain number of views, you’ll release a follow-up “secret” video or other exclusive content. You can even involve them in coming up with ideas for your next video.
  13. Google+ presence
    What you do on YouTube ties into your Google+ profile. Videos you upload show up here, as well as your replies and any comments you make. If you want to develop good YouTube viewership, you should be active on Google+. Add new people to your G+ circles, follow some pages, and start interacting. The more people you connect with, the better.

 

YouTube is an amazing community! Good luck to you and post great videos!

—Laura


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Twitter Tips for All

Twitter logo

Tweet! Tweet!! A little birdie told me…

Thinking about using Twitter? Not sure why you would or if it’s even worth it? Twitter is many different things to many different people. It’s a great place for keeping in touch with friends and family, staying current with what’s happening in the world, and informing others about your business’s products and services.

Twitter is like blogging (it started as a micro-blogging service) and instant messaging combined. It is the ultimate in social messaging, as you can connect with lots of people whenever and wherever you want. It is an event coordinator, a business tool, a news reporting service, and a marketing device.

In order to effectively use Twitter, I’ve put together a list of things to keep in mind as you enter the world of Twitter and get ready to “tweet” (or post) a brief message:

MISC. INFO

  • Maximum length of username is 15 characters—the shorter the better. It will be easier for people to find you.
  • Maximum number of characters per tweet is 140. Leave at least 20 characters free as space for people to retweet you.
  • Twitter shortens links with their internal shortener, or you can use bitly.com. Each link uses up 22 or 23 characters.
  • Starting the beginning of a tweet with @username is a reply. It will only be seen by that person and people who are following both of you (it will also show up on your profile page and in Twitter search). If you tag a username anywhere but at the start of the tweet, everybody following you (including the user) will see that message. This is called a mention.
  • Images dramatically increase social media engagement. A picture on Twitter uses up 23 characters.
  • If you make an error in a tweet, to fix it, delete it first and then re-submit. You cannot edit tweets.

USING TWITTER

  • To be social, when you are mentioned (@username), you should respond to that tweet.
  • Retweet, reply to, and favorite other people’s tweets.
  • People who tweet frequently attract more followers. An active Twitter presence can help a business generate more revenue.
  • Link your tweets to interesting articles you find.
  • Hosting a creative contest or sweepstakes is a great way to improve engagement for businesses.
  • Join a worldwide public conversation by participating in Twitter trends (#hashtags). Twitter provides a daily list of trending topics near the top of your Twitter page on the lefthand side.
  • Behind-the-scenes info and photos are a great way to humanize your business.
  • You can live-tweet anything that would interest your followers and friends. Concerts, low gas prices, Elvis sightings, etc.
  • Quotes are always popular no matter what social media platform you’re on.
  • Create an original meme that fits with your company or product. Everybody loves memes and they often go viral.
  • Use one to two #hashtags per tweet for maximum engagement.
  • Become an expert: inform, talk about your company and other things your audience is interested in.
  • Use Twitter daily—search, lurk, post, retweet.

ADDITIONAL TIPS

  • To grow your community, add your Twitter ID to your email signature and other content, both online and off.
  • It’s OK to schedule tweets, but don’t automate anything.
  • Don’t be a salesperson on Twitter. Instead, be informative, entertaining and social.
  • Don’t ask people to follow you. They probably won’t. Some may unfollow you.

REMEMBER

  • Everything you say can be seen by anyone, right from the start.
  • Your tweets can be found in Twitter search and also by Google and other search engines.
  • Search your company on Twitter. See what people are saying about you. Respond whether good or bad—make things right!
  • Follow 20-30 good users.
  • Google search companies doing well on Twitter and check out what they do; follow them.

Don’t be nervous! The best way to learn is to jump right in and as Nike says, “Just do it!”

—Laura


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Social Media Connections for Building Relationships with Donors

An interesting article was recently published by Networking for Good that talks about using social media to keep your relationships with donors active.  During the year we often forget to engage with donors until the annual fundraising drives.  Using social media is a perfect way to engage donors in a friendly and informative way.  The article highlights five rules:

1.  Don’t bore your readers with unnecessary information, keep the conversation friendly and relevant.  Simple updates on the organization or sharing information about an important development.  Short and simple is best.

2.  Keep the updates timely but not daily.  No one is interested in every detail of your organization so only use the updates to celebrate or highlight extraordinary information.

3.  Listen to the feedback you get from your readers.  Expect to have comments and respond, don’t leave your readers with no options to talk back to you.  Take an opportunity to communicate responses to other readers, it will show your donors that you are engaged.

4.  If you have a donor that has had a public award or other significant event, share it with your other donors.  Keeping the donors feeling like they are part of the bigger family is a good thing.

5.  Develop your organization’s voice through social media.  What makes your organization special?  You should have that come across in every post.

By using these tips you will engage and inspire your donors to stay active with your organization and this should always help your bottom line.

 

-SM