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The Grand Social Media Experiment. We learn by doing.


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7 Days of Blogging – #7 – To Learn

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So my 7 days of blogging turned into 7 days spread out over 10, but I finished my challenge! Here is my blog #7 entitled To Learn…

I spent most of the last year of my life learning. It started in December last year, when I heard from the MN Workforce Center of a social media class I could take at Takoda AIOIC – Institute of Higher Learning. I knew I wanted to up my skill set, so I signed up. In January, I took the class and through it, learned of the Public Relations Specialist Program they also offered.

I always thought that public relations was about having to be in front of a camera (I am absolutely a behind the camera kind of gal!), but soon realized I that had actually been doing public relations for the past 20+ years of my life in one capacity or another. I jumped at the chance to enter the program after hearing about the classes involved: Creative Writing, Writing for Public Relations, Public Speaking, Marketing, Graphic Design, Fundraising, Event-Planning, more Social Media to name a few.

It was a fun scavenger hunt and scramble to put together my past grades from high school to various universities, do some required testing and gather other required documentation to enter the program. I managed to get everything in by the deadline and finally started in March.

Education is the most powerful weapon which you can use the change the world.

 ~Nelson Mandela

 

We were a cohort of nine to start, and five of us who started together, ended the program together. Four of the original group left the program and two other lovely individuals had started before us but had to take a break for a block, and rejoined with us in the second block. We were the Super 7 throughout our second block, and part of the third. Unfortunately one of the seven, again had to leave. Still following? The six that made it through are from different personalities, races, cultures and walks of life, and each one is a creative, beautiful and extremely strong woman.

I cannot speak for the others, but now that the program is at conclusion, I am proud of what we all accomplished together and separately. There were some tough times and each of us had our individual struggles on top of accomplishing a 2-year program in 9 months, but I think we all learned about many topics that will bring us further in life. Plus we developed friendships in a unique experience that had us spending more time with each other than our own families in the past months.

I can also personally say that I learned a lot about myself as well. This has been such a positive experience for me in that I have learned many new skills, skills that I am already putting to use in my internship, my personal social media plan and building my website. More importantly, I rediscovered pieces of me that were “sleeping,” and I am very glad they woke up. I feel empowered and have the strength to “get out there.” I may have feelings of anticipation but I am not afraid. I am ready for new challenges.

Thank you to my fellow cohort, thank you to the instructors that taught me so much, and thank you to the wonderful staff of Takoda… I could not have done it without you.

~Christine Dietsche


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WHO ARE YOU TALKING TO?

Zan Tomko (ZT) for PRACTICAL PR- After looking at the AARP site in Pinterest, I can see how this social media channel can be used to reach and engage clients.

Does Pinterest fit into your social media mix? According to the Pew Charitable Trust, this is Who uses Pinterest.

Women White and Hispanic

18-49

income $30,000- $75,000

Does this fit your demographic target?

Now you can make original images to craft your message, and avoid churning other posts (PINS)  You will be working in pixels, any program that can give you a [pixel canvas will work.

Before you graduate from Takoda, you might want to buy a copy of Photoshop Elements software. If you purchase it through

journeyed.comit is about $118 for the student/ teacher edition.

In addition to Elements, I recently purchased Adobe acrobat XI. It is also helpful in creating imagery for Pintrest; it can create JPEG and PNG images from a PDF and these can be inserted into Elements documents.

Elements

has enough depth that you can alter and improve photographs, prepare images for the web, open up PS images, and many other functions found in the full version of PS.

I used Elements to create original imagery for Pintrest.

If you look at Pintrest images and hover over them with the mouse, you can see the basic size. The image ratio I used was 600 px by 3000 px.

I used original images, layers and filters.

Consistent style parameters and content management will maintain the integrity of your brand.

In the edition of PRACTIAL PR , I’ll explain how to use PowerPoint to create original imager for Pintrest. -ZT