Zan Tomko (ZT) for PRACTICAL PR- After looking at the AARP site in Pinterest, I can see how this social media channel can be used to reach and engage clients.
Does Pinterest fit into your social media mix? According to the Pew Charitable Trust, this is Who uses Pinterest.
Women White and Hispanic
18-49
income $30,000- $75,000
Does this fit your demographic target?
Now you can make original images to craft your message, and avoid churning other posts (PINS) You will be working in pixels, any program that can give you a [pixel canvas will work.
Before you graduate from Takoda, you might want to buy a copy of Photoshop Elements software. If you purchase it through
journeyed.comit is about $118 for the student/ teacher edition.
In addition to Elements, I recently purchased Adobe acrobat XI. It is also helpful in creating imagery for Pintrest; it can create JPEG and PNG images from a PDF and these can be inserted into Elements documents.
Elements
has enough depth that you can alter and improve photographs, prepare images for the web, open up PS images, and many other functions found in the full version of PS.
I used Elements to create original imagery for Pintrest.
If you look at Pintrest images and hover over them with the mouse, you can see the basic size. The image ratio I used was 600 px by 3000 px.
I used original images, layers and filters.
Consistent style parameters and content management will maintain the integrity of your brand.
In the edition of PRACTIAL PR , I’ll explain how to use PowerPoint to create original imager for Pintrest. -ZT
　
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