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The Grand Social Media Experiment. We learn by doing.


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5 Things I love About Social Media

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I started using social media several years ago and I went on a social media hiatus. After I began using social media again, I have discovered some things I like about social media right now.

  • Social media is my number one place for inspiration and brain storming. When you’re into fashion like me, I keep up with what’s trending in the fashion world because it is forever/rapidly changing. I can also find out great new ideas and ask suggestions on how to do something.
  • Social media is my entertainment hub. I find out and explore new artists, music, videos, books and lots more. All which are accessible through YouTube, Facebook, Tumblr and Twitter.
  • Social media is my news board. Twitter is a great source to get fast news on just about everything, sometimes even at a faster pace than the traditional news platform.
  • Social media is a place for me to have my own voice. Home and work might not be enough for you to express yourself. With social media you can say what you want and have friends who are millions of miles away, but you can interact with on Twitter and Facebook. You might be uncomfortable speaking in public, but when you are online you are free to speak your mind. Being an introvert doesn’t really matter because you are in the comfort of your own home.
  • Social media is free!! , well after you pay for your internet subscription. Majority of social platforms out there do not charge people for using it. Who wouldn’t like free stuff? Social media being free makes it a great source to promote your brand for almost nothing, if done right.

I love all the opportunities social media gives me, from it being free to being my source of inspiration. I’m sure you have the things you love about social media. Please comment below with some of the things you love about social media.

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Viral Videos: How do they Become Viral Anyway

viral happens by Will Lion

viral happens by Will Lion

 

 

 

 

 

 

I have watched a lot of viral videos, some are good some bad. They have even started TV shows based entirely on viral videos (Right This Minute) and it got me thinking, how do these videos become viral? Why do people flock to watch them? Then I went on a quest to find some level of explanation, for myself and you of course.

So many hours of video are uploaded to YouTube every minute and only a handful becomes viral. In 2011, Kevin Allocca, trends manager at YouTube mentioned three things that make videos viral:

Tastemakers are people that introduce the larger audience to new and interesting things. These are people that are well known or in a position that they already have a large audience and when it’s picked up, the video/message spreads. for instance, Jimmy Fallon tweets a video, then all his followers start watching the video which then spreads across the social platform.

Creative communities of participation are a group of people who share the video as a big inside joke or just as a conversation piece and start talking about it and doing things with the video, like mimes. The audience is not just enjoying the videos anymore, people on social media are beginning to participate in what they watch which is leading to more of the video getting lots coverage.

Unexpectedness means that no one could predict it. It might be just a weird old video one day and then a year later, it could become the most viewed. I will say it’s all luck, just plain being lucky.

All these things mentioned earlier points to one major thing: “The audience defines the popularity, (Allocca)”. I have personally came to a conclusion that viral videos come about just as the name implies, like a virus. You don’t’ know when you are going to catch it (virus) and when it hits you, it hits you hard plus it might linger for a while.

Enough with my long virus analogy; what I’m I trying to say? Don’t aim for your videos, blog post or any other social media shares to go viral. Aim to share great and entertaining content and who knows who might catch it.

Please comment with any ideas or what you feel are some of the reasons videos go viral


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PR and social Media

 

 

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    ↔    PR

 

 

The field of Public relations (PR) has changed so much since the beginning of social media and it will continue to change as social media keeps evolving. Understanding how much social media has changed the PR profession will help us put together better communication programs that put both parts in a way that intensifies your messages. With that said, I would like to share a few areas of how social media has impacted the world of PR

Communication consistency

It used to be that PR was a one-way message program. You put out the information that you hope is relevant and wish that it will reach everybody. With Social media, your target message is transformed into a conversation that just about anyone can start, converting the one-way message into a constant discussion.  Social media makes it possible to enter this discussion anywhere, but the discussion cannot be controlled.

Target Audience

The old model of PR is to send a specialized message to a single message source. But in today’s world of social media infused PR model, you target audience is now a community. The main difference now is that with a community of friends, many conversations take place socializing the message.

Channel Reach

With social media, your audience is motivated to pay attention to each other making it very powerful. The engagement from the audience boosts your message leading to more shares, and making certain conversations go viral. Engagement, in social media and PR, is a key achievement.

Source credibility

User-generated content in PR groups has always been a point of concern mostly surrounding bloggers and journalists. In today’s social communication platforms, a message could become very potent when there’s an exchange between sources. For instance, the journalist using social media to investigate stories or the stories in a traditional publication gets shared on social platforms.

PR uses many communication programs and social media is just one of them which allow us to interact directly with our customers. Social media also allows us to be to communicate with our consumers and hopefully gain a positive action. And understanding how social platforms have changed the PR world, it can help us make better use of it in our campaigns.

 

Source: Social Media Disruptors of PR and social PR


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The Social Media Effect

1D facebook

With the advent of social media, artists and musicians have taken to social networks to promote their brand. Even record labels are using our preferences on social networks to find stars. Every time we watch and download things related to artists online we help direct things a certain way, good or bad.

According to Dereck Thompson, senior editor at The Atlantic, “New artist are more likely to make name for themselves on twitter…Instagram mentions, and other traces of digital fandom forecast breakouts”. The perfect examples are the artists from One Direction or 1D, for all you fans out there.

After failing to progress as solo artists they formed the group and finishing third in the seventh series of The X Factor in 2010. ID was thrust to international success by social media. They have won several awards so far and even now represent over $50 million business empire. Not to mention a very loyal fan base.

Take a good look at their twitter and Facebook pages and you will see the type of support they receive from their fans.

1D

You might be wondering if I’m a fan of 1D or just plain “Why are you talking about 1D?, give me social media”

Hold on just a minute! This 1D story is to show you how powerful and effective social media can be. When you have something good to offer to people, and people want it, you would be surprised how much they will seek and gobble (sorry it’s almost Thanksgiving) what you give them. With a little elbow grease of course. You have to put in the work to get any type of result on social media.

Overall point??, offer great content, do your work on social media, improve and promote you brand and don’t forget to give it some time, and with a little bit of luck on your side, watch your brand catch the social media effect.


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It’s never too late to start social media!

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If you have not yet started social media you might be discouraged because you feel like you are way behind the current explosive social media trends. I will like to encourage you to not give up yet. Please note that it’s never too late and you are not alone.

I was very skeptical myself for a long time worrying about if I’m sharing too much or not knowing where to start. I would like to share some tips to help you.

Where and how do I start?

Starting social media could be scary or you might not just know what to do, like I didn’t. It’s ok to be a little scared because the social web is a huge space with lots of people from all over the world. Maybe your fear might subside if you know what to do. I would like to share with you how I overcame my fear through learning more about social media and how it can be used.

 

Facing the fear

It’s OK to be afraid but what anyone out there would tell you is that you have to face your fear to overcome it. And a way to do that is by learning about your fear; well that is exactly what I did.

Find a social media class: you would be surprised; there are a slew of classes out in your local community that is offered for free. You might find them at your local library or at other community organizations. But if there is nothing offered in your community don’t fret over it, you can search for anything you want to know about social media online for free too.

A few things I have learned about social media:

  1. Although social media is a social platform, you can still decide how social you want to be. Just like any social gathering, your level of interaction is up to you. You can choose what type of audience you want to attract and the kind of information you want to share with them.
  2. Once you have decided on an audience, you can now start putting things together to share with them. Try not to worry about your topic being discussed before on social media. You should concentrate on sharing something that can solve a current problem. A great way to figure out what your audience wants is to ask questions to jumpstart conversations. Knowing what your audiences want allows you give them great content.
  3. Images are really nice to share because people are attracted to visual things. Make it as large as you can, use screen shots and infographics.

Overall, plan and set the goals that you want to accomplish with social media because once you do, because it will help you understand what is needed of you. The actual crafting of the content will be a lot easier. Making a post go viral will get everybody’s attention in your niche and will put your blog, tweet, or post on the map.