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The Grand Social Media Experiment. We learn by doing.


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13 Ways to Increase Your YouTube Views

YouTube-icon-full_colorThere are a few simple things you can do to make your videos stand out and get more views. The next time you get ready to upload a video, follow these tips:

  1. Quality is quintessential
    If you want your video to do well, it… Has. To. Be. Good. The more interesting your content, and the more creatively you shoot and edit your video, chances are better of viewers liking and sharing it.
  2. Titles, tags, and text
    Use keywords in your titles, and also include them in the video’s description and tags. This will make it easier for your video to show up in searches. In addition, you can caption your videos (YouTube can do this automatically—sometimes with very funny results—or you can do it manually. You can even edit the automatic captions). Anywhere there is text, it is searchable.
  3. Timely topics
    Upload videos about current trends or news topics. Videos based on world topics, parodies or covers of popular songs, spoofs of celebrity gossip, and product tutorials or demos are a few examples of view-worthy videos.
  4. Create continuously
    Your subscribers and viewers look forward to your future videos. Create content regularly. The more videos, the more views. They don’t have to be lengthy; approximately 80% of online videos are less than one minute long.
  5. Authentic concentric
    Commit to authenticity from the start of your video to the final edit. Your video should reflect what you consider to be important. You can’t predict what will resonate with others, but you will have a style and content your viewers can rely on and you can be proud of.
  6. Produce playlists
    You improve your chances of getting views by putting your videos together in a playlist. After one of your videos finishes playing, the next one in the playlist will automatically start. Also, playlists make your YouTube channel more user friendly, as videos are organized into logical groups.
  7. Sharing is caring
    Use Facebook and Twitter to tell your friends and followers about your new video. Post something interesting about its content in the message. You can do this more than once—just be sure to change the message content.
  8. Respond rapidly
    When you receive comments, respond as soon as you can. Thank viewers for watching, answer questions. Respond to all comments, both good and bad. Engage with your viewers.
  9. Advise the audience
    Tell your viewers to take action. Ask them to leave a comment, like your video, share it on Facebook, or do whatever you want them to do. State it in the video, or write it in the description.
  10. Add annotations
    Take advantage of YouTube’s annotations feature in the editing area. You can use annotations to let your viewers know of additional information important to your video, make something more clear, or give a call to action (like subscribing). You can put annotations anywhere you want on the video.
  11. Location, location, location
    Post announcements of your new video (see tip #6) everywhere you can online, and embed your video on your blog, website, etc. and allow others to do the same. When a video is embedded, it plays on the site where it’s located, but it’s played through your YouTube channel.
  12. Game on!
    People love contests and being rewarded for something easy—like watching a video. Let your fans know that when your video reaches a certain number of views, you’ll release a follow-up “secret” video or other exclusive content. You can even involve them in coming up with ideas for your next video.
  13. Google+ presence
    What you do on YouTube ties into your Google+ profile. Videos you upload show up here, as well as your replies and any comments you make. If you want to develop good YouTube viewership, you should be active on Google+. Add new people to your G+ circles, follow some pages, and start interacting. The more people you connect with, the better.

 

YouTube is an amazing community! Good luck to you and post great videos!

—Laura


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Information without Borders May Still Have Walls

Are We Ever Gone and Forgotten on the Internet?

Thanks to the Internet, it’s an even smaller world than the world people used to say was small before the Internet. With a little digging on Google, I’ve located past friends on the other side of the world, found criminal records of high school classmates and confirmed how long my ex boyfriends’ marriages lasted. I could have avoided a dangerous situation had I done background on my former manager before I went to work for him. Everyone Google searches people and we expect Google will bring up public information, even long-forgotten, embarrassing or ancient history. If it’s a matter of public record, it’s in the public interest. Right?

Well, not necessarily, at least not according to the European High Court of Justice who ruled last week on the side of European privacy law and an individual’s “right to be forgotten.” They ruled that search engines, like Google, must establish a procedure to remove information if the court deems the information is “inadequate, irrelevant or no longer relevant, or excessive in relation to those purposes and in the light of the time that has elapsed.” The court ruling applies only to search engines and not individual sites. Google said it needs a few weeks to figure out the algorithm, but is willing to comply.

http://www.theregister.co.uk/2014/05/14/google_eu_ruling/?page=2

Don’t Update Your Passport Just Yet

Don’t start applying for Belgium citizenship quite yet. That photo of you passed out in college, your arrest in 1992 or the nasty postings from your ex are likely to remain for your future employer or dating prospect to search.This ruling may not have the impact on Internet data as some have implied. First, each case is reviewed for merit and the public’s freedom of expression or public interest is measured against the negative impact on the individual. Second, there are ways around searches within European borders.So the court hasn’t actually changed the Internet as we know it.

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But this is an early ruling on this new medium and, while it addressed personal privacy, it also established the Internet, primarily Google, as the world’s news’ source. That may be the bigger story. The European Court acknowledged that a dominant search engine has more power over reputationsthan newspaper or television and, therefore, has more impact. By deeming Google the leading information provider, it put a spotlight on how Google filters and censors data now. A brick and mortar court in a country with border faced a U.S. company that doesn’t have any borders. This is still a new frontier.

Finally, this ruling parallels Europeans’ generally stronger feeling of protection about their privacy than we do in this country. Their reaction to the NSA recording private calls was more impassioned than it was for people here. But here or there, Google already knows more about us than the NSA, anyway. This decision is part of the ongoing discussion on Internet privacy and data censorship. It will be interesting to see how Google and future courts handle it. SB

 

 


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So, How do you get that article off of Google?

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Its story time

Through a client, a reputable financial consultant found out that a reporter published a story about him with damaging information about supposed ethical violations. The reporter never reached the consultant for a comment according to Mark Macias’ article.  The consultant found out about the article 3 months after it was published.

Do we really need to bring out the guns?

Do we really need to bring out the guns?

What to do

Instead of getting angry, get productive. A crisis communication plan in place can help you move quickly to remove the content before it has a chance of being indexed by other search engines. First, try to reach the reporter, and then the publisher if the reporter does not respond.

If you still hear crickets, then enact a crisis plan. Here are some examples of tactics to use in the plan.

1. Go after the decision makers or the people who finance the publication, which includes the publisher, city editors, executive producers, and most important: the legal counsel for the publication.

2. Understand the difference between libel, slander and opinion.

3. Don’t wait. Go after the website’s owners immediately.

4. Push the article off the first Google page with new content.

5. Once the page is removed, you need to write a letter to all the search engines to make sure the page is no longer indexed.

You don’t have to agree

As the article concludes, don’t make the mistake taking someone’s opinion as libel or slander. Just because you do not like what a reporter or a blogger says, does not mean you can block them. Definitely know the difference between libel, slander, and opinion!

Can't we all be happy?

Can’t we all be happy?