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The Grand Social Media Experiment. We learn by doing.


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13 Ways to Increase Your YouTube Views

YouTube-icon-full_colorThere are a few simple things you can do to make your videos stand out and get more views. The next time you get ready to upload a video, follow these tips:

  1. Quality is quintessential
    If you want your video to do well, it… Has. To. Be. Good. The more interesting your content, and the more creatively you shoot and edit your video, chances are better of viewers liking and sharing it.
  2. Titles, tags, and text
    Use keywords in your titles, and also include them in the video’s description and tags. This will make it easier for your video to show up in searches. In addition, you can caption your videos (YouTube can do this automatically—sometimes with very funny results—or you can do it manually. You can even edit the automatic captions). Anywhere there is text, it is searchable.
  3. Timely topics
    Upload videos about current trends or news topics. Videos based on world topics, parodies or covers of popular songs, spoofs of celebrity gossip, and product tutorials or demos are a few examples of view-worthy videos.
  4. Create continuously
    Your subscribers and viewers look forward to your future videos. Create content regularly. The more videos, the more views. They don’t have to be lengthy; approximately 80% of online videos are less than one minute long.
  5. Authentic concentric
    Commit to authenticity from the start of your video to the final edit. Your video should reflect what you consider to be important. You can’t predict what will resonate with others, but you will have a style and content your viewers can rely on and you can be proud of.
  6. Produce playlists
    You improve your chances of getting views by putting your videos together in a playlist. After one of your videos finishes playing, the next one in the playlist will automatically start. Also, playlists make your YouTube channel more user friendly, as videos are organized into logical groups.
  7. Sharing is caring
    Use Facebook and Twitter to tell your friends and followers about your new video. Post something interesting about its content in the message. You can do this more than once—just be sure to change the message content.
  8. Respond rapidly
    When you receive comments, respond as soon as you can. Thank viewers for watching, answer questions. Respond to all comments, both good and bad. Engage with your viewers.
  9. Advise the audience
    Tell your viewers to take action. Ask them to leave a comment, like your video, share it on Facebook, or do whatever you want them to do. State it in the video, or write it in the description.
  10. Add annotations
    Take advantage of YouTube’s annotations feature in the editing area. You can use annotations to let your viewers know of additional information important to your video, make something more clear, or give a call to action (like subscribing). You can put annotations anywhere you want on the video.
  11. Location, location, location
    Post announcements of your new video (see tip #6) everywhere you can online, and embed your video on your blog, website, etc. and allow others to do the same. When a video is embedded, it plays on the site where it’s located, but it’s played through your YouTube channel.
  12. Game on!
    People love contests and being rewarded for something easy—like watching a video. Let your fans know that when your video reaches a certain number of views, you’ll release a follow-up “secret” video or other exclusive content. You can even involve them in coming up with ideas for your next video.
  13. Google+ presence
    What you do on YouTube ties into your Google+ profile. Videos you upload show up here, as well as your replies and any comments you make. If you want to develop good YouTube viewership, you should be active on Google+. Add new people to your G+ circles, follow some pages, and start interacting. The more people you connect with, the better.

 

YouTube is an amazing community! Good luck to you and post great videos!

—Laura

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A Great Viewpoint On Dealing With Positive or Negative Comments On Your Channel

The advice I give can be used by individuals, Non-Profits, For-Profits, established or new  businesses just starting out will be the same.

Now I know some may not agree, that a one-stop approach can work for all but give me a moment to share why I believe taking Band-Aid analogy will work.  

The first thing that should be done, would be to acknowledge the situation. Whether it is deemed good or bad, weighs in your favor or not, that should not matter in your decision-making process.

Next step, is to simply Say something! You do not put a band-aid on a bruise. Matter of fact, reaching out or communication with your audience should be a part of your policy when it comes to your Social Media game plan.

A rule of thumb to follow that also makes sense and can save you a headache, if the comments towards you are negative is if someone takes the time out, then you should put the time into responding. It can simply include saying thank you for ________, offering to “take it off-line”, a post of appreciation to statement/response/inquiry or a quick response of your own(you be the judge).

Almost as important as saying something, would be the next step which is to Be Ready ! The beauty of communication is that it creates opportunities, and as a non-profit and such sometimes you create the opportunities with your message but with Social Media the opportunities will come to you.

Lastly get in the habit of recognizing the good and the evil of any situation especially when it involves social media.

Quick Tip: Treat your potential issues like medical advice from a mom. *

You don’t put a Band-Aid on a bruise

you let it air out, fade into a blemish vs a scar(if you pick at it).

How do you know if and when you need a Band-Aid for your Social Media situation? Follow this easy guide:

Is the situation a cut, bruise or is it broken?

Cut

Locate it = acknowledgement
Look it over/feel it out = assessment
Clean it up/ clear it out = communicate
Bandage = recognize, build back up, apologize if necessary or warranted.

Bruise

Locate it = acknowledgement
Look it over/feel it out = assessment
Clean it up/ clear it out = communicate
Medication or ointment = find solutions and rebuild

Broken

Call the Dr. = seek advice, fix it, rebrand,go to the”experts”
Heal = (take your medicine what’s dished out)
Recuperate = rebrand, fix it fast, implement new policy or changes


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Know what you do best. Do it well. Do it often.

Week 4 – How do you select the right channel(s) for your organization? Once you’ve selected a channel, how do you create relevant and meaningful content for your audiences?

Canvas Health lots of beer

Selecting the right channel for your organization depends on knowing your audience. Who needs to get information from you, how should they receive it, how often, and in what manner? This gets back to my comments in Week 3, and my feeling is that you must know who your customer/client/audience is in order to know how you can reach them in the best way possible.

If a good portion of your market target is of an age most comfortable using older styles of communication (think regular phones, basic email, and written/mailed products), then a channel that is coming to them that is simple, straightforward, and direct may be the best bet. This group may be your dedicated volunteers, some whom might just like a phone call, a postcard, or a mailed flyer to let them know what is going on.

Here’s a concrete example that many organizations would face – how to manage an event. There are many moving parts to planning an event, and certain social media channels can help you do some of the work. That certainly takes some of the burden off of staff and volunteers. One item common to most events is the invitation itself, setting the tone and feel for the event, providing the particulars, and, lastly, letting those back at the ranch know how many to expect. Very important if you’re doing a fundraising event.

Event invitations would many times, but not always, go in the mail. A newer trend is the electronic invite, such as Eventbrite. It sends the invitations, it tracks the responses, categorizes them, tracks payments made, creates a mailing or check-in list – basically you can track the particulars of your event as each piece unfolds. This allows you to tailor content very specifically for your audience, change it at will, or at the last minute, and keep it direct and current for those receiving it.

Along with the Eventbrite invite, then you can advertise your event on Facebook, maybe reaching a different group of supporters, or just reinforcing the importance of this fundraising event. You may find that yet another group reads your organization’s blog, but is new to the fundraising event. They’ve now heard about it in another fashion. If your organization finds a Pinterest board tells a good story, then throw the information up there as well. Tweet the information and watch it get passed around.

I think the key here, is that with all of these examples you intentionally tailor your information. You make it specific, provide the relevant details, and use the right tone to accompany your channel of communication. Using the right tone for the respective audience, along with how and what you say can make all the difference. Back to the top, where it’s all about knowing who your audience is, so you can know how to speak to them. Maybe the channel then just comes naturally.

[CAA]