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The Grand Social Media Experiment. We learn by doing.


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Social Media Can Also Improve Relationships

Social networking (and other technological advances) has altered how we stay connected to friends, make purchases, network with colleagues, and find out what’s going on in the world. It has been known to destroy relationships by rekindling past flames, beginning covert affairs, replacing face-to-face intimacy with imaginary online closeness, revealing too much information, and cyber-stalking to ease or confirm jealousy.

Some things to remember that will help keep relationships running smoothly online (and offline) are:

  • Anyone involved in a committed adult relationship shouldn’t be afraid to be public about their status on Facebook or other social media sites.
  • Your partner should be your friend on social media sites. If you can’t see what each other shares publicly online, this could be a sign of impending trouble.
  • Reminisce only briefly with past loves. Anything any more than that could put distance between you and your significant other.
  • Never vent personal information online when you’re angry. In fact, never do it offline either. Give yourself time to assess the situation and address it without pointing blame.
  • Online content is permanent! Even if something posted is deleted (and forgotten), it isn’t really. Nothing ever permanently goes away, and you don’t want it to resurface when you least expect it.
  • Don’t over-share. A better way to learn about people is to have face-to-face conversations. Also, don’t publicize every little detail about your relationships and personal life online.

Often, social media does couples more harm than good. However, social media can also be a positive thing that fortifies bonds between partners. Social media is a great way to connect and encourage loved ones during the workday, or whenever they are away. Anytime you can stay connected and increase communication will benefit a relationship.

Here are some fun ways to stay connected and put a smile on that important someone’s face during times when you are apart. Use social media to:

  • Remember the good times by reminding them of a special moment you shared.
  • Express thankfulness for kindnesses they’ve shown you and for their friendship and love.
  • Make them laugh with a funny meme or other online content that you think they will enjoy.
  • Just say “Hello” or send a smile (emoticon).

A celebrity who does an awesome job of showing his wife how much she means to him and is an inspiration to us all is Aaron Paul of Breaking Bad. He just might be the most perfect husband ever, complimenting his wife Lauren Parsekian every chance he gets. Read about this very-much-in-love couple here: http://www.huffingtonpost.com/2013/10/03/aaron-paul-wife_n_4032479.html. Awwwe!!

Remember—you have the power to build and maintain quality relationships. The golden rule, “Do unto others as you would have them do unto you,” is excellent advice; it is as powerful now as it was c. 2000 BC, “Now this is the command: Do to the doer to cause that he do thus to you.” (http://en.wikipedia.org/wiki/Golden_Rule)

What are you waiting for? Go reach out to your special someone!

—Laura


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A Traveler’s Guide Through The Social Media Universe, Part II

Let’s pick up where we left off – popular social media channels. The next one we’ll be reviewing is Twitter. This channel can be likened to a noisy, popular night club. These are the main facts you need to know about the Twitter channel:

  1. Social network which allows personal and professional users to set up basic profiles and “Tweet” (send/receive messages), pictures, and/or videos confined by a 140 character limit.
  2. Users can also “Retweet” others’ messages, pictures, and/ or videos.
  3. Users have the option of tagging to “Follow” others to boost social interactions and stay updated on other users’ tweets. The same principle applies vice versa.
  4. Users also receive notices via a “Notifications” folder.
  5. Hashtags (pound sign preceding brief text) links to other sources as well as potentially attracting more followers.
  6. There’s an ongoing newsfeed of “Current Trends.” Users can opt to click on hashtag links to view more information about those trends.
  7. Last but not least, there’s the “#Discover” where Twitter searches out and filters trends the user might like.

Now, let’s examine our third social media channel – Pinterest. Figuratively speaking, Pinterest can be likened to both a playful art gallery. Pinterest’s essential elements include:

  1. Users set up personal accounts to collect, share, and store pictures/videos on virtual bulletin boards.
  2. Users “Pin it” (use web content to upload personal content) and “Repin” (import from other peoples’ boards) media content to various personal “boards” (different categories).
  3. The “Pin Feed” suggests content users might like and use.
  4. Each media image opens the door to other related information and entertainment.
  5. Users can both invite Pinterest friends to their boards and follow other Pinterest members.

Our fourth social media channel, Linkedin, can be likened to a job fair or office setting. LinkedIn’s primary components include:

  1. Professional networking site where users set up profile pages displaying their professional background, skills, and interests to find jobs and/or business opportunities.
  2. Users network with each other by establishing “connections.” There are three degrees of connections (One refers to a direct connect while the other two are indirect).
  3. Users can endorse each other (verify job skills)
  4. Users can “like” and “congratulate” each other on their achievements.
  5. Users can see who has previewed their pages.
  6. Users can also join professional groups and clubs.
  7. Employers can use LinkedIn to post jobs and search for potential workers.

We’ll come back and explore some more popular social media sites soon, but right now, let’s become familiar with the nuts and bolts of these four channels. While you’re doing this, be sure to also check out YouTube tutorials for each of the four channels to help you learn visually as well (There are quite a few.)  Of course, each of the social media channels help centers to assist you as well. On a final note, be sure to explore these additional educational resources before we move on to our next blog:

 

-Cheryl Bokon


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World’s Ugliest Woman

 

Be STRONG when you are weak. BRAVE when you are scared. And HUMBLE when you are victorious.

Be STRONG when you are weak. BRAVE when you are scared. And HUMBLE when you are victorious.

Lizzie was a sweet little girl, born to two very excited first-time parents in Austin, Texas. She was very small at birth—she was born four weeks premature and weighed less than three pounds. Lizzie was nurtured and cared for by her loving parents and grew to be quite a precocious child. She was blessed with two younger siblings, many relatives, and had a very charming, very normal life. At least that’s what she thought until she went to school.

Little Lizzie was very excited on her first day of school. She had a pretty dress, new hair ribbons, and a snazzy lunchbox. She couldn’t wait to make new friends in kindergarten, but when she got to school, things didn’t happen as she thought they would. No one would speak to her. When she talked to them, they backed away. She had a very bad first day.

When Lizzie got home, she told her mother what happened at school. It was then that she discovered she was not like other children. Her mother told her they would learn to like her and they quickly did. Throughout Lizzie’s school years, there were those who stared and were mean and insulting. There were also those who were very good to her—who loved her and stood by her side when other kids mistreated her. Through all of this, Lizzie remained positive and kind.

Lizzie was very smart and had a great sense of humor. Whatever she wanted to do, she did and was successful at it. Lizzie prospered in school, joined lots of clubs, and was on the cheerleading team. One day, while distracted and not wanting to do homework, she listened to music on YouTube. Lizzie saw a video on the side that looked familiar to her and had over four million views. She clicked on it and was horrified to see her face in a video titled “World’s Ugliest Woman.”

This is how I discovered Lizzie—I was watching something on YouTube, a news program or something, and saw a video on the side where Katie Couric interviewed the ugliest woman. I hadn’t ever seen Katie Couric but was familiar with the name. I was curious to see who she was more than I cared about seeing an ugly woman.

What I saw made me sad and happy at the same time. Lizzie Velasquez is an amazing young woman. She is funny, upbeat, kind, and adorable. She was born with a disease so rare that it doesn’t even have a name. She has no fat cells in her body and cannot gain weight. She is also blind in one eye. Lizzie has put up with so much—wherever she goes she is stared at and treated as if she is a monster. But Lizzie is a special beauty with many loving friends and a wonderful family.

I was so moved by her story that I wanted to learn more about her. I watched a few Ted talks she has done. Lizzie is an inspiring motivational speaker and encourages people with her story. She has decided not to let the bullies win—the video that made fun of her made her even stronger. She vowed to not let it get her down and speaks out against cyber bullying. Lizzie lives every day to the fullest.

I found Lizzie at a time when I needed to hear her story. I was very stressed and things were going poorly for me. Lizzie is so strong! If she can move forward with all that is against her, I think I could too. Lizzie has a website and uses Facebook, YouTube, Twitter, Pinterest, Instagram, and Tumbler to share her story. Lizzie’s story has appeared via broadcast, on-line, or print media all over the country and internationally. She has written three books, of which I now have two. I’m so glad I was distracted that day and virtually met this amazing, inspiring young woman.

You can hear about her story here: https://www.youtube.com/watch?v=s1tydA1MraE. Just don’t read the comments—they will make you sick.

PS: I screen-captured the beautiful pictures of Lizzie from http://lizziebeautiful.tumblr.com/post/98397430713/be-strong-when-you-are-weak-brave-when-you-are (top) and http://ryantowephotography.com/blog/lizzie-velasquez/ (bottom).

—Laura

Lizzie Velasquez

Beautiful Lizzie

 


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Pinterest, schminterest…

Pinterest, Cats, Celebrities

Okay, so I completed my Pinterest assignment in a few minutes. I get how it works, I get the idea, I can see how it can be fun. But it’s used by what, 90% women as opposed to men?

I’m not some meat-headed Bro or anything, I like flowers, theater, art, clothing, gardening. I don’t watch sports at all. Not at all. Watching professional sports on TV is as exciting to me as it was shopping for curtains with my mother at Sears when I was 7 years old. I still remember the stupefying boredom of the window-hangings and curtain section. Holy crap.

But as I was saying, I like a lot of fruity stuff but this Pinterest thing just isn’t my bag. I like to write stuff more than posting photos of things in rapid succession. So check out my Pinterest page. It’s awesome.

turdles

 

GJB


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WHO ARE YOU TALKING TO?

Zan Tomko (ZT) for PRACTICAL PR- After looking at the AARP site in Pinterest, I can see how this social media channel can be used to reach and engage clients.

Does Pinterest fit into your social media mix? According to the Pew Charitable Trust, this is Who uses Pinterest.

Women White and Hispanic

18-49

income $30,000- $75,000

Does this fit your demographic target?

Now you can make original images to craft your message, and avoid churning other posts (PINS)  You will be working in pixels, any program that can give you a [pixel canvas will work.

Before you graduate from Takoda, you might want to buy a copy of Photoshop Elements software. If you purchase it through

journeyed.comit is about $118 for the student/ teacher edition.

In addition to Elements, I recently purchased Adobe acrobat XI. It is also helpful in creating imagery for Pintrest; it can create JPEG and PNG images from a PDF and these can be inserted into Elements documents.

Elements

has enough depth that you can alter and improve photographs, prepare images for the web, open up PS images, and many other functions found in the full version of PS.

I used Elements to create original imagery for Pintrest.

If you look at Pintrest images and hover over them with the mouse, you can see the basic size. The image ratio I used was 600 px by 3000 px.

I used original images, layers and filters.

Consistent style parameters and content management will maintain the integrity of your brand.

In the edition of PRACTIAL PR , I’ll explain how to use PowerPoint to create original imager for Pintrest. -ZT

 


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The Content Concept

Attracting customers and building brand loyalty is the heart of a business. The content you create like websites, blog, social media post, whitepapers etc.. help build brand loyalty take a look at this infographic by ContentPlus.co.uk.  They explores just how successful content marketing can help small businesses grow online. Read the post exploring this infographic in more detail on the Content Plus Blog http://blog.contentplus.co.uk/2012/02/anatomy-of-content-marketing-heart-of.html – See more at: http://visual.ly/anatomy-content-marketing-heart-online-success#sthash.4rWSVFtL.dpuf. TT


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Jump on the Social Media Bandwagon

Meaning

Join a growing movement in support of someone or something, often in an opportunist way, when that movement is seen to have become successful.http://www.phrases.org.uk/meanings/jump-on-the-bandwagon.html

Social media had become the bandwagon to jump on if you want  to grow your business.

If your company deals with consumers, you MUST have a social media presence now. And even if you are a B2B company, social media is becoming more and more relevant by the day.  http://visual.ly/social-media-revolution-0

Take a look at this infographic done by Adeointernetmarketing.com on the social media revolution. TT