5oci4lm3di4101

The Grand Social Media Experiment. We learn by doing.


Leave a comment

Wk 5: How do you engage your audience?

=^..^= Witty Kitty – Week 5: How do you engage your audience?

Katz logo Blog logo twitter logo pix Linked in logo facebook logoPinterest logoSmart Cat pix

Words of Wisdom from Witty Kitty:

You are developing a relationship, a line of communication. You want to be noticed and remembered. You don’t want to be annoying or turn anyone off. What is your message? Keep it interesting, keep it relevant, or at least amusing.

                                                                             Smart Cat pix

Witty Kitty the spokes-kitty would like to thank all the teachers and the members of the Public Relation Specialist Cohort.

 

Advertisements


Leave a comment

Wk 4: How do you select the right channel(s) for your organization? Once you’ve selected a channel, how do you create relevant and meaningful content for your audiences?

=^..^= Witty Kitty – Week 4: How do you select the right channel(s) for your organization?  Once you’ve selected a channel, how do you create relevant and meaningful content for your audiences?

Katz logo  twitter logo pix  Smart Cat pix

Words of Wisdom from Witty Kitty:

How do you select the right channel?

Last week we discussed know your customer.

I’d now like to discuss “know your strengths.”  Before you commit to a channel, if you are the person that will be monitoring and maintaining a channel, look at what you are good at. This will show your organization in a good light when you do that channel well.  Practice the other channels before going Public.

Back to “know your customer.” Where is your customer connecting?  Some channels focus on different areas. Linked In is focused on job hunting and networking. Blogs usually require an attention span of longer than 30 seconds. Where will your target audience be looking? Are they on Facebook? Try something on Facebook and see who bites. Test the waters.

Witty Kitty is into Twitter.

How do you create relevant and meaningful content for your audiences?

Show them what your organization has to offer. Look at your mission statement.          What need does your organization meet? Show them what makes your organization different from other organizations that offer similar services.


Leave a comment

Wk 3: How would different groups/ organizations use the different social media channels to reach their customers/ supporters? Know your customers.

=^..^= Witty Kitty – Week 3: How would different groups/ organizations use the different social media channels to reach their customers/ supporters?

Katz logo Blog logo twitter logo pix Linked in logo facebook logoPinterest logoSmart Cat pix

Words of Wisdom from Witty Kitty:

Just looking at that Kitty I can tell he wants the “Twitter” bird….  Because he is a cat.

The other social media do not interest him… Because he is a cat.

Some people are glued to their smart phone. They might prefer a text message to a phone call. They might reply to an email from their phone.

Some sit at a computer all day and have Facebook on in the background. They might prefer a post on Facebook.

Some people only visit the internet at the end of the day when they are looking for something. They will go to a web page to find what they want.

Know your customers.  What do they respond to the best? Where do they expect to look for you.  Who are you trying to reach?  How much is too much?

My father is over 80 and does not use internet. I can reach him by phone.  If I want him to come to an event I need to call him and remind him every few days.

My mother is over 80, usually has Facebook open at home and follows her emails.  She does not have a smart phone and does not have Texting. If I send her an email about an event she will read it.  She will call me and remind me every few days.


Leave a comment

Wk 2: What should you do with positive and/ or negative comments on your channels? … Respond quickly. Be nice.

=^..^= Witty Kitty – Week 2: What should you do with positive and/ or negative comments on your channels?  How do you handle controversy or problems that come with being on social media?

Katz logoSmart Cat pix

Words of Wisdom from the Witty Kitty:

The different forms of social media need daily monitoring.

Think before responding.

Always be positive.

Of course, share the positive across other media.  Try to communicate with the negative comments in a more private forum. Publicly ask them to contact you personally.  People want to be heard.

Don’t make promises that you can’t keep. Involve higher ups to clarify the organization’s response. When you answer, you are speaking for the organization, not your personal opinion.

I would be interested in your feedback on this subject. Please send me your insights.

Thank you for listening.