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The Grand Social Media Experiment. We learn by doing.


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The Social Media Effect

1D facebook

With the advent of social media, artists and musicians have taken to social networks to promote their brand. Even record labels are using our preferences on social networks to find stars. Every time we watch and download things related to artists online we help direct things a certain way, good or bad.

According to Dereck Thompson, senior editor at The Atlantic, “New artist are more likely to make name for themselves on twitter…Instagram mentions, and other traces of digital fandom forecast breakouts”. The perfect examples are the artists from One Direction or 1D, for all you fans out there.

After failing to progress as solo artists they formed the group and finishing third in the seventh series of The X Factor in 2010. ID was thrust to international success by social media. They have won several awards so far and even now represent over $50 million business empire. Not to mention a very loyal fan base.

Take a good look at their twitter and Facebook pages and you will see the type of support they receive from their fans.

1D

You might be wondering if I’m a fan of 1D or just plain “Why are you talking about 1D?, give me social media”

Hold on just a minute! This 1D story is to show you how powerful and effective social media can be. When you have something good to offer to people, and people want it, you would be surprised how much they will seek and gobble (sorry it’s almost Thanksgiving) what you give them. With a little elbow grease of course. You have to put in the work to get any type of result on social media.

Overall point??, offer great content, do your work on social media, improve and promote you brand and don’t forget to give it some time, and with a little bit of luck on your side, watch your brand catch the social media effect.

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Instagram J(*V*)

instagram-app-headerInstagram is one of the up and coming runners in the social media race. Because I’ve heard so much about it recently, I decided to do a little research to understand what all the commotion is about. This post gives some great information about how to use Instagram for business or personal use, http://www.wikihow.com/Become-Instagram-Famous

Wiki says: Instagram is an online photo-sharingvideo-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as FacebookTwitterTumblr and Flickr.[5] A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images.

Some interesting facts I dug up about Instagram:

      • Named by combining the vintage “instant” camera and telegram
      • Instagram offers a 15 second editable video as well as photos
      • Is a free app that was launched on October 6, 2010
      • It became the #1 in the App Store within 24 hours of launch
      • Holds the record of being the first app to reach 1 million downloads (Dec. 21, 2010)
      • By 2011 more than 100 million photos were uploaded
      • An Instagram photo made the cover of the Wall Street Jounal
      • Surpassed 25 million users in March 2012 – acquired by FB the same month.
      • Can be instantly shared on multiple platforms; FB, Flickr, Twitter
      • October 15, 2013 – More than 150 million users and 16 billion photos shared
      • Vernacular: “regram” “latergram” “selfie” “#FlashbackFriday” (to name a few)

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Social media conversations are shifting from texts to visuals. Images are the new language of follower engagement.   Every phone has a camera, making it easy to snap a quick photo while shopping to get a second opinion, before purchasing a Christmas gift. Or one can capture that special moment in a 15 second video to capture and share, or revisit  at will. I found a pin on Pinterest offering a step-by-step on how. Instagram has become the new family album.

 It’s all about “telling the story,” and what better way to share than with a photo or video? Not to mention, it gives our  tired thumbs a rest. It should come as no surprise that Instagram is the app choice for smartphone photographers. Today it seems anyone with a smart phone can be a journalist and a photographer. If you possess  the natural ability to  compose visual and written content that attracts an audience— the stage is all yours!

Businesses use Instagram as well to publish photos and videos cross-platform instantly. With smart images, branding, messages and content, businesses can find an immediate audience and quickly develop an army of followers. Instagram adds a personal touch to the faces behind the brands people love. Businesses, breaking away from the less personal, press-release format, can tell their story and create a more intimate connection with their customers.

For business or personal use, it seems that Instagram seems to be all about  following others so they will in-turn follow you. This is such a competitive world we live in, one that sends dichotomous messages. One minute we are “sharing,” which is one of the basic social skills we learn as toddlers. The next minute we are competing “Omarosa-style” for the most amount of followers or market share. Yikes! Somewhere in the middle we find ourselves searching for the perfect platform to share our voice and our talent with the world. Although social media seems over-whelming at times, there are far more open doors now than ever before in history. The challenge now in expressing ourselves, is to choose which ones to open—yes that is the key. As an artist and because of my interest in photography, I believe Instagram will be one door that appeals to me as I move into the public relations world. 🙂

J(*V*)