With the advent of social media, artists and musicians have taken to social networks to promote their brand. Even record labels are using our preferences on social networks to find stars. Every time we watch and download things related to artists online we help direct things a certain way, good or bad.
According to Dereck Thompson, senior editor at The Atlantic, “New artist are more likely to make name for themselves on twitter…Instagram mentions, and other traces of digital fandom forecast breakouts”. The perfect examples are the artists from One Direction or 1D, for all you fans out there.
After failing to progress as solo artists they formed the group and finishing third in the seventh series of The X Factor in 2010. ID was thrust to international success by social media. They have won several awards so far and even now represent over $50 million business empire. Not to mention a very loyal fan base.
Take a good look at their twitter and Facebook pages and you will see the type of support they receive from their fans.
You might be wondering if I’m a fan of 1D or just plain “Why are you talking about 1D?, give me social media”
Hold on just a minute! This 1D story is to show you how powerful and effective social media can be. When you have something good to offer to people, and people want it, you would be surprised how much they will seek and gobble (sorry it’s almost Thanksgiving) what you give them. With a little elbow grease of course. You have to put in the work to get any type of result on social media.
Overall point??, offer great content, do your work on social media, improve and promote you brand and don’t forget to give it some time, and with a little bit of luck on your side, watch your brand catch the social media effect.