The Grand Social Media Experiment. We learn by doing.


New Mexico student: ‘Rock Your Mocs’ campaign promotes celebration of Native American cultures

‘Rock Your Mocs’ is a great way to promote Native American Heritage Month and help to instill pride into the Native American culture. Something as simple as moccasins can distinguish between the many different tribes and yet represent them as a nation. The fact tRock Your Mocs Campaign copyhat they are utilizing social media to promote this campaign means that a larger audience will become aware and will be able celebrate with them.


I have always had great respect for the Native American culture since elementary school.  Growing up, one of my best friends was a Native American and I never saw her as anything but a friend. In later life, a friend I was blessed with at my last job was married to a Native American. Through her, I have been able to experience the Native American culture more deeply by attending Pow Wows and visiting Native American museums. Now being at an American Indian OIC school furthers the experience even more.


My only question is, why isn’t our school celebrating this outstanding occasion? I feel a need to spread the word and promote the Native American culture, but at the same time I want to be respectful of their beliefs and traditions. Do they simply not know or is there a reason for not celebrating. Perhaps when I speak with Joe this coming week regarding other matters, I may inquire.  Denai


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Social Media starts wanting their pound of flesh

In this time of freemiums, social media is finding ways to pay for all that free use. Or they are trying to.

All your closest friends on facebook?

All your closest friends on facebook?

A Story of Two Social Media Channels


Last Fall, Facebook, after previously denying rumors in 2011, announced that for $7 you could promote posts so that they would be higher on your friend’s news feeds. Not all users have this capability at this time, and if you have over 5,000 friends, the software cannot cope with the high number of feeds.


Not to be left behind, YouTube will be rolling out a subscriber service this Spring. Yes, I said it, YouTube is experimenting with charging for content. They are not talking about channels of cutie kitties doing cute things, but rather luring in production companies to create content that people might want to pay to see. This is YouTube, the place where we go to see things for free because most things shown there are not worth paying for.

I will be watching and waiting to see how big of an epic fail these choices are.

More industry commentary here.

By Craig on Apr 26, 2012 in Communication tactics, Issues & crisis management, Public relations, Research & evaluation, Social media, Strategic communication | View Comments

The importance and influence of listening on positive organisational reputation is emphasised in a crisis, with social media being particularly useful in this regard to help: identify emerging issues and key stakeholders and influencers; enable speedy communication during the crisis; and to provide information to improve future crisis operational and communication processes (as well as broader business operations).

Public relations listening for effective crisis management

Whilst I am an advocate of organisational change – short-term pain for long-term gain – to help create better stakeholder relationships, without the initial important component of listening being applied in an exacting, scientific manner, change and impact in any context will not be fulfilled to its best possible level.

The value of listening pre-crisis for PR and reputation management

In an issues & crisis management dimension there are a range of excellent reasons to have a sophisticated set of organisational listening protocols in place. Listening enables you to:

  • pick up on organisation mentions and the context (very important) in which this has occurred
  • identify and understand issues
  • identify stakeholders, as well as key influencers on your target audiences
  • proactively build up database of those who are either fans of the organisation and its issues, have an interest in them or who can positively influence others, enabling you to build programs targeting those receptive to information and giving you a good opportunity to amplify your content across the internet
  • identify and develop relationship management strategies for those who are critical of the organisation
  • gain fresh perspectives on how organisational and stakeholder change could occur, facilitating continuous organisational improvement (communication-specific or broader business-relevant)
  • identify topics and issues of interest to target audiences that an organisation can create communication programs from (including inbound marketing and content marketing approaches)
  • put in place planning to address potential issues come crises, including reaching out to relevant stakeholders before issues escalate into crisis territory. These potential issues could have been identified through stakeholder monitoring.

Why listening helps PR during a crisis

If you have an effective stakeholder listening process set up you will hear, and you can react to, the issue and where it came from. You can do this accurately and with speed, thus saving time and helping minimise issue/crisis escalation and negative reputation impact.

PR-driven social media helping organisations post-crisis

Social media is a boon for issues management, crisis management and continuous organisational improvement. This is because once integrated into an organisation’s listening strategy, it can provide deep information to help an organisation:

  • understand and assess stakeholder reactions to crises
  • determine what elements of the crisis stakeholders responded to most significantly (e.g. nature of organisational crisis management and response; what elements of the crisis generated greatest concern/relief)
  • who the most active commenters were (both positive and negative), thus helping determine influencers and programs that can be put in place to leverage supporters and educate/inform/build more positive relationships with negative commenters/influencers
  • prioritise stakeholders that could potentially become champions or advocates of the brand
  • reach out to stakeholders to further explore their positions
  • emphasise post-crisis organisational change that is occurring and continue the conversation
  • anthropomorphise (give it human qualities) the conversation and, hence, the organisation
  • determine the ROI on crisis actions undertaken, ultimately helping identify opportunities for the organisation to change its operations/crisis communication to create more positive relationships with stakeholders.

All of this information provides a valuable resource for continual whole-of-organisation improvement and, by extension, organisational cultural and – of course – communication change.

Stop press: In a few weeks a new, free whitepaper will be launched on this blog called The Holy Trinity of public relations: thought leadership, 3rd party credibility and strategic alliances. Spread the word! #PRholytrinity

What other activity can take place – communication-specific and more broadly business-relevant – as a result of effective target audience and stakeholder listening? Do you have examples of how an organisation has changed its communication and business as a result of listening to its stakeholders that you can share?

If this sounds interesting click on the link to learn more: http://craigpearce.info/public-relations/listening-pr-reputation-crisis/

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Social Media Gives Indonesian Women New Voice

By NINIEK KARMINI Associated Press JAKARTA, Indonesia February 18, 2013 (AP)

A judge being interviewed for a Supreme Court job jokes that women might enjoy rape. A local official takes a second wife, a 17-year-old girl; he then quickly divorces her by text message. Both cases reflect attitudes toward women’s rights and safety that have persisted for years in this Southeast Asian archipelago nation of 240 million people. The difference now: Both officials are at risk of losing their jobs.

Women in this social-media-obsessed country have been rallying, online and on the streets, against sexist comments and attacks on women. The response is seen as a small step for women’s rights in Indonesia, where the government is secular and most people practice a moderate form of Islam.

Indonesian women utilize social media to fight for their rights

In my opinion, I think it’s wonderful that women who are culturally made to feel inferior are now finding the strength to stand up and make a difference. They are using social media to stay informed, come together, and make positive changes that will affect the lives of the women in their country for the better.   by kg

For more information go directly to the site

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Social Media Breakfast Friday, December 21, 2012

Classmates and Social Media Newbies:

So, Friday, December 21st could be the end… or the beginning! Jump start your social media expertise. Join a panel of four career-shifters over breakfast for only $10.

So what is a “Social Media Breakfast”? It’s where folks get together to talk about using social media and social networking tools in their business or careers. It’s about networking, it’s about learning, and mostly it’s about people.

Meet 4 people who have done that thing that many of us talk about – even threaten – but rarely do. They’ve jumped tracks entirely, going from one line of work into something completely different.

  • A former editor who is now making animated ebook apps
  • A laid-off architect who created a popular brand of hand-crafted sleeves and cases for mobile devices
  • A behavioral therapist who became a full-time blogger and novelist
  • A marketing consultant who left it all to run a shared commercial kitchen for food entrepreneurs

Sign up here http://smbmsp52-es2img.eventbrite.com/?rank=17#. If you go, post your comments and give feedback to the class! JD