The Grand Social Media Experiment. We learn by doing.

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PR and social Media





    ↔    PR



The field of Public relations (PR) has changed so much since the beginning of social media and it will continue to change as social media keeps evolving. Understanding how much social media has changed the PR profession will help us put together better communication programs that put both parts in a way that intensifies your messages. With that said, I would like to share a few areas of how social media has impacted the world of PR

Communication consistency

It used to be that PR was a one-way message program. You put out the information that you hope is relevant and wish that it will reach everybody. With Social media, your target message is transformed into a conversation that just about anyone can start, converting the one-way message into a constant discussion.  Social media makes it possible to enter this discussion anywhere, but the discussion cannot be controlled.

Target Audience

The old model of PR is to send a specialized message to a single message source. But in today’s world of social media infused PR model, you target audience is now a community. The main difference now is that with a community of friends, many conversations take place socializing the message.

Channel Reach

With social media, your audience is motivated to pay attention to each other making it very powerful. The engagement from the audience boosts your message leading to more shares, and making certain conversations go viral. Engagement, in social media and PR, is a key achievement.

Source credibility

User-generated content in PR groups has always been a point of concern mostly surrounding bloggers and journalists. In today’s social communication platforms, a message could become very potent when there’s an exchange between sources. For instance, the journalist using social media to investigate stories or the stories in a traditional publication gets shared on social platforms.

PR uses many communication programs and social media is just one of them which allow us to interact directly with our customers. Social media also allows us to be to communicate with our consumers and hopefully gain a positive action. And understanding how social platforms have changed the PR world, it can help us make better use of it in our campaigns.


Source: Social Media Disruptors of PR and social PR


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Hey Mr. Influencer, I Need a J-O-B

Dave Kerpen, author of “Likeable Social Media” (our class textbook) writes about LinkedIn on Inc. Magazine online.  I was especially interested in this article since this channel was my very first introduction into social media more than 5 years ago.  Kerpen asks the question, “Is Conan O’Brien the Ashton Kutcher of LinkedIn?” Apparently, O’Brien’s goal is to do the same thing Kutcher did for Twitter several years ago, gain one million followers.

O’Brien declared on his late night talk show, he’s going to be the most popular “LinkedIn Influencer.” Kerpen says this is an invitation-only program comprised of  thought leaders from a range of industries. I suppose that’s good news for those who like LinkedIn as well as O’Brien. Whether O’Brien is serious or not, will his LinkedIn presence help me find a job?

In five years, I’ve never found a job via LinkedIn or come close. I will admit my participation is inconsistent. I crank up my interest and involvement when I get into a serious job-hunting mode. Over the years, I’ve connected with friends and past colleagues. They know my job status, but I’ve never had one of them approach me about an opening. As far as requesting introductions, I’ve made a few but none have panned out. At times, I felt odd asking someone I haven’t spoken to since the job ended many years ago to make a connection, but I’ve laid my pride aside and done it. Yet, some questions always plague me. What do they really know about me now? What do I know of them, since we last worked or saw one another? Is the relationship between my contact and the person I want to connect with amicable or not.  Should I care?

During the summer and fall of 2012, I used LinkedIn’s job search function frequently and applied to a number of positions. I didn’t receive any responses to my resume. I’d love to hear from someone who found a job through LinkedIn. Please, tell me what I’m doing wrong.

As for Kerpen’s article on LinkedIn and O’Brien, two questions bother me. First, does a LinkedIn Influencer make a different for someone who doesn’t have a service subscription? The thought of paying for any social media channel galls me. O”Brien says the tops influencers are Richard Branson, Deepak Chopra and President Obama.  Really?!

Second, why Cohen O’Brien? Personally I’m not a fan, don’t find him particularly funny, and think he’s absolutely annoying in a Tom Cruise sort of way. Kerpen hints that some people think this is a joke for O’Brien and his team. I agree. If so, just add this stunt to my list of reasons why he’s not my favorite.

In the meantime, I’ll stick to more face-to-face networking. If I have to use a social media channel, I’ll go back to browsing job postings on Craigslist.  It’s up by two jobs compared to LinkedIn’s zero. CRJ



I am feeling insane as these last few weeks of this program are winding down. I’m sure everyone is. Do I have this done? Do I have that done? Why did I agree to take on the Give to the Max Day thing on at KFAI? Why did I join the %^#?!! board of directors??? Ahhhhhhh!!!

I don’t like Marketing II. I hate the concept of warfare. I’m going into Public Relations. I like people. I like to call them People, not Consumers.

This blogging has helped me to continue to focus on my writing skills, which I know will be a huge part of any PR job I land. I hope it will, anyway. I loved my internship with KFAI and got to do a lot of writing while I was there. I would love to have an actual job there, if only they could afford to create a position for me.

I abhor job-hunting, but know that I will need to get very good at it in short order. Got to put a spiffy suit together, brush up the resume, create an online portfolio, and just GOOOOOOO. Problem is, I know how to do interviews at law firms – not certain of the protocol at PR agencies and nonprofits where I’ll be applying for jobs. It’s foreign to me.

But, you know, if I can do interviews with attorneys, I can interview ANYWHERE, right?

My best interview was several years ago with an attorney located in the IDS Center. He kept me waiting for twenty minutes. Then the receptionist led me to his office, sat me in the chair across from his desk, and then he STARED at me for 5 minutes. I got up and said, well, you’ve wasted enough of my time today, good day, sir. OK, I guess I can handle anything that comes my way. I don’t cry anymore, at least.



There was another interview that I had with a really hoity toity firm downtown (they’re all downtown, pretty much) where the H.R. woman was grilling me. It was a very hot humid day in summer, and I had my crazy curly hair put up in combs. The woman asked me a sort of difficult question, and suddenly, BOING!!! one of the combs flew out and landed on her notebook. Ooops. I started laughing. End of interview. Didn’t want to work there anyway. You know, their loss. Buttheads.

But I digress. I am happy to be getting through this program, and anxious to get started in a career that’s more in line with my talents and personality. I’m deeply grateful for all the training and, except for feeling a little nervous about interviewing, feel raring to go! -paw