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The Grand Social Media Experiment. We learn by doing.


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The Social Media Effect

1D facebook

With the advent of social media, artists and musicians have taken to social networks to promote their brand. Even record labels are using our preferences on social networks to find stars. Every time we watch and download things related to artists online we help direct things a certain way, good or bad.

According to Dereck Thompson, senior editor at The Atlantic, “New artist are more likely to make name for themselves on twitter…Instagram mentions, and other traces of digital fandom forecast breakouts”. The perfect examples are the artists from One Direction or 1D, for all you fans out there.

After failing to progress as solo artists they formed the group and finishing third in the seventh series of The X Factor in 2010. ID was thrust to international success by social media. They have won several awards so far and even now represent over $50 million business empire. Not to mention a very loyal fan base.

Take a good look at their twitter and Facebook pages and you will see the type of support they receive from their fans.

1D

You might be wondering if I’m a fan of 1D or just plain “Why are you talking about 1D?, give me social media”

Hold on just a minute! This 1D story is to show you how powerful and effective social media can be. When you have something good to offer to people, and people want it, you would be surprised how much they will seek and gobble (sorry it’s almost Thanksgiving) what you give them. With a little elbow grease of course. You have to put in the work to get any type of result on social media.

Overall point??, offer great content, do your work on social media, improve and promote you brand and don’t forget to give it some time, and with a little bit of luck on your side, watch your brand catch the social media effect.


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WHERE TO START

Each of these is, of course, dependent on the type of business, organization, or mission.

  • What are you looking to achieve on social media?
  • Look at what channels are being used by similar businesses.
  • Create an account, then sit back and “listen”. Search for relevant keywords and follow the conversations. Get a feel for the channel before posting or commenting.
  • Decide on what “voice” you wish to use for your posts. Even if you have multiple people making posts, they should all be following the same format, goals, and tone.
  • Develop questions that support your goals and objectives.
  • Ask friends, relatives, and regular, recognizable customers for their thoughts and preferences.
  • Survey your current followers for thoughts and ideas of what they would like to see. What channels do they prefer? What are their likes and dislikes?
  • Use focus groups.
  • Listen to the responses. Each answer provides insight and can bring new perspectives.


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Instagram J(*V*)

instagram-app-headerInstagram is one of the up and coming runners in the social media race. Because I’ve heard so much about it recently, I decided to do a little research to understand what all the commotion is about. This post gives some great information about how to use Instagram for business or personal use, http://www.wikihow.com/Become-Instagram-Famous

Wiki says: Instagram is an online photo-sharingvideo-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as FacebookTwitterTumblr and Flickr.[5] A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images.

Some interesting facts I dug up about Instagram:

      • Named by combining the vintage “instant” camera and telegram
      • Instagram offers a 15 second editable video as well as photos
      • Is a free app that was launched on October 6, 2010
      • It became the #1 in the App Store within 24 hours of launch
      • Holds the record of being the first app to reach 1 million downloads (Dec. 21, 2010)
      • By 2011 more than 100 million photos were uploaded
      • An Instagram photo made the cover of the Wall Street Jounal
      • Surpassed 25 million users in March 2012 – acquired by FB the same month.
      • Can be instantly shared on multiple platforms; FB, Flickr, Twitter
      • October 15, 2013 – More than 150 million users and 16 billion photos shared
      • Vernacular: “regram” “latergram” “selfie” “#FlashbackFriday” (to name a few)

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Social media conversations are shifting from texts to visuals. Images are the new language of follower engagement.   Every phone has a camera, making it easy to snap a quick photo while shopping to get a second opinion, before purchasing a Christmas gift. Or one can capture that special moment in a 15 second video to capture and share, or revisit  at will. I found a pin on Pinterest offering a step-by-step on how. Instagram has become the new family album.

 It’s all about “telling the story,” and what better way to share than with a photo or video? Not to mention, it gives our  tired thumbs a rest. It should come as no surprise that Instagram is the app choice for smartphone photographers. Today it seems anyone with a smart phone can be a journalist and a photographer. If you possess  the natural ability to  compose visual and written content that attracts an audience— the stage is all yours!

Businesses use Instagram as well to publish photos and videos cross-platform instantly. With smart images, branding, messages and content, businesses can find an immediate audience and quickly develop an army of followers. Instagram adds a personal touch to the faces behind the brands people love. Businesses, breaking away from the less personal, press-release format, can tell their story and create a more intimate connection with their customers.

For business or personal use, it seems that Instagram seems to be all about  following others so they will in-turn follow you. This is such a competitive world we live in, one that sends dichotomous messages. One minute we are “sharing,” which is one of the basic social skills we learn as toddlers. The next minute we are competing “Omarosa-style” for the most amount of followers or market share. Yikes! Somewhere in the middle we find ourselves searching for the perfect platform to share our voice and our talent with the world. Although social media seems over-whelming at times, there are far more open doors now than ever before in history. The challenge now in expressing ourselves, is to choose which ones to open—yes that is the key. As an artist and because of my interest in photography, I believe Instagram will be one door that appeals to me as I move into the public relations world. 🙂

J(*V*)


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Week 5: How to best engage your audience?

http://www.spiral16.com/blog/2013/06/strategic-listening-engagement-spurs-ecommerce/

This is a great article on engaging your audience using creativity.

It talks about showing your personality trough your social media posts and content. By truly interacting with your audience and customers you will achieve results. The article also sums it up. That your social media strategies for engaging one, should contain these.

  1. Understand why people use social media.
  2. Be shareable.
  3. Have casual contact with consumers.
  4. Go where the community is.
  5. Build relationships with influencers.

Don’t disrupt the user’s usual social patterns; embed yourself within them. Become a part of their group and interact with them, not at them. If you create high quality content, that is shareable, your brand can go from “stuffy and boring ” to fun and spread and go viral. CHB

 


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Valuing your social media posts DEJ

One can add value to social media posts by making sure there is always a good sense of good customer service. It can only help get your message across clear and precise. Make sure the information is easily accessible for those viewing your page. Create a frequently asked questions portion, links, and contact information. Create multiple channels to help alleviate frustrations when searching for information.

Ben Davis with The philosophy of social customer service stated “Companies need to move from managing customers, to facilitating collaborative experiences and on-going dialogue that customer’s value. By doing this companies will create the ability to monitor what consumers do and say to one another on social platforms accessing unbiased feedback and behavioural data on a huge scale. This insight should revolutionise the way marketers think and what they do.” DJ

Social Media and the Zimmerman Case

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This is one of the most watched cases of the year. With an onslaught of and people armed with their own individual intention to give a verdict, this case was an attention grabber.

What value does Americans place on the lives of children. It has curtailed an open forum for parents to begin to educate their kids about what is appropriate to wear and at what times. It has become a fad that all children dress the same no matter what segment of society they live in. On a special preview of CNN’s “Crossfire,” co-host Van Jones wonders aloud, “Do I now have to dress my kid in a tuxedo so he can go buy Skittles?”

Because of the growing number of concerns about the verdict of this case and the horrific display of how African American kids are displayed in the media, there seems to be an endless decay of unity among Americans. A countless number of innuendos came be blamed for societies ills, but do we blame the rap industry with its flamboyant lifestyle and gritty content or the parents?

Should we blame our current parenting style for misfortunes of our kids? What needs to happen before the genocide of African American kids? Should we trust the grotesque depiction of African American kids in the media? The old saying goes, ‘Let your conscious be your guide’.

No matter the geographic or segment, children are the future of America and it then becomes the responsibility of every man and woman who are able to begin to inflict discipline in the lives of every child we witness being contemptuous in society, at home, school, etc.

It boils down to parents taking action. Click on the link above to learn more about social media and how it shapes American opinion. @GrahmsJ


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Kmart Gets Smart: Social Media Listening and Monitoring for the Win!

By now we’ve all seen Kmart’s “Ship My Pants,” ad that went viral (17 million views on YouTube) and then aired as an ad on TV.  Well, they’ve created yet another ad that’s become a viral hit:  “Big Gas Savings!”

Kmart really had nothing to lose by running ads like these—the store has been left in the dust by Target, and Walmart, especially, over the years. So ads like “Ship My Pants!” and “Big Gas Savings!” help to change the perception of Kmart as irrelevant; getting people talking about the store again is half the battle, the second half is to promote its goods. These ads accomplished both:

The company was looking to promote its integrated retailing approach, one where customers can seamlessly decide whether to have items shipped for free to their homes or to any store they choose. It’s a fairly dry topic–if very important for the retailer–and Kmart wanted to bring this to life in a memorable way.

How did Kmart do it? According to Bill Kiss, Kmart’s chief digital marketing officer, they employed social monitoring and listening to test the waters first online:  “[we] build some content and put it out there, and let America react…We’re very nimble and when we push something out there we watch very carefully how America reacts to it. We were tallying sentiment, which was overwhelmingly positive…We did that deliberately. We wanted to make sure that this wasn’t off-putting to our customers,” explained Kiss.

Kmart took a chance on a sensational ad, monitored the flow and patterns of data, and then listened to the reactions and feedback to see the ad was doing what they hoped it would do: shake up their brand and deliver the message of free shipping….and now big gas savings! Kmart employed a smart media strategy of monitoring and listening and thus are enjoying their first win in decades.

Having said that, I do think it might be wise to change up their ad campaigns now. The reason why these two ads were a success is because of the element of surprise. Both ads go against the grain of Kmart’s image. But over time, the jokes run thin…and…..ah well, who am I kidding?! Anyone care to guess what body part/bodily function will be punned in Kmart’s next ad?