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The Grand Social Media Experiment. We learn by doing.


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7 Days of Blogging – #7 – To Learn

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So my 7 days of blogging turned into 7 days spread out over 10, but I finished my challenge! Here is my blog #7 entitled To Learn…

I spent most of the last year of my life learning. It started in December last year, when I heard from the MN Workforce Center of a social media class I could take at Takoda AIOIC – Institute of Higher Learning. I knew I wanted to up my skill set, so I signed up. In January, I took the class and through it, learned of the Public Relations Specialist Program they also offered.

I always thought that public relations was about having to be in front of a camera (I am absolutely a behind the camera kind of gal!), but soon realized I that had actually been doing public relations for the past 20+ years of my life in one capacity or another. I jumped at the chance to enter the program after hearing about the classes involved: Creative Writing, Writing for Public Relations, Public Speaking, Marketing, Graphic Design, Fundraising, Event-Planning, more Social Media to name a few.

It was a fun scavenger hunt and scramble to put together my past grades from high school to various universities, do some required testing and gather other required documentation to enter the program. I managed to get everything in by the deadline and finally started in March.

Education is the most powerful weapon which you can use the change the world.

 ~Nelson Mandela

 

We were a cohort of nine to start, and five of us who started together, ended the program together. Four of the original group left the program and two other lovely individuals had started before us but had to take a break for a block, and rejoined with us in the second block. We were the Super 7 throughout our second block, and part of the third. Unfortunately one of the seven, again had to leave. Still following? The six that made it through are from different personalities, races, cultures and walks of life, and each one is a creative, beautiful and extremely strong woman.

I cannot speak for the others, but now that the program is at conclusion, I am proud of what we all accomplished together and separately. There were some tough times and each of us had our individual struggles on top of accomplishing a 2-year program in 9 months, but I think we all learned about many topics that will bring us further in life. Plus we developed friendships in a unique experience that had us spending more time with each other than our own families in the past months.

I can also personally say that I learned a lot about myself as well. This has been such a positive experience for me in that I have learned many new skills, skills that I am already putting to use in my internship, my personal social media plan and building my website. More importantly, I rediscovered pieces of me that were “sleeping,” and I am very glad they woke up. I feel empowered and have the strength to “get out there.” I may have feelings of anticipation but I am not afraid. I am ready for new challenges.

Thank you to my fellow cohort, thank you to the instructors that taught me so much, and thank you to the wonderful staff of Takoda… I could not have done it without you.

~Christine Dietsche


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Social Media Provides Some Historical Facts about the Negro Leagues

The Major League Baseball (MLB) Hall of Fame is filled with history and nostalgia. So was the Negro Leagues Baseball (NLB). There is always someone reminiscing about Mickey Mantle or Babe Ruth. Hardly anyone has stories to share about the NL unless there is a special on a sports network or they are being featured for something involving history. Do not misunderstand me; there are some of great stories floating about but not as much as MLB.
The Negro League was victims of discrimination. This league was filled talent. Talent that belonged in MLB. Although players of NLB have been inducted into MLB Hall of Fame it is not the same as it would have been if they were allowed to compete in MLB. Can you imagine how complete the game of baseball would have been? Basically the MLB Hall of Fame is incomplete; because they did not allow themselves play against some of the best. The world missed out on some spectacular baseball players. I am sure glad times have changed.
Many of us have little or knowledge or the Negro Leagues. Social Media has changed that. Via Social Media I am going to share some interesting facts about the Negro Leagues.

1. 1920, Andrew “Rube” Foster, owner of the Chicago American Giants, formed the Negro National League in Kansas City, Missouri.
2.  When the league was formed, there were 8 teams: Chicago American Giants, Chicago Giants, Cuban Stars, Dayton Marcos, Detroit Stars, Indianapolis ABCs, Kansas City Monarchs, and St. Louis Giants.
3. In 1924, the first Negro World Series was played between the Kansas City Monarchs (Negro National League Champions) and the Hilldale Club (Eastern Colored League Champions). Kansas City won the series championship 5 games to 4.
4. Leroy “Satchel” Page was inducted into the Hall of Fame in 1971, the first of the Negro League star to receive the honor. Gibson and Leonard were inducted in 1972, and Cool Papa Bell in 1974.
5.  According to the best compilation of statistics in that era, Josh Gibson hit 84 home runs during the 1936 season. It is important to note that only 40-50 games were played against top Negro League competition, while up to an additional 150 games could have been played although against much weaker competition.
6.  The Cleveland Buckeyes signed the first white player ever to play in the Negro Leagues, Eddie Klepp, for the 1946 season. This was the only season he played for the league.
Information obtained from: http://www.funtrivia.com/en/subtopics/You-Know-Negro-League-Baseball-319791.html


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The Joys and Pains of Social Media

I was familiar with Social Media; however, thanks to my Public Relations Specialist Program my learning curve is continually growing. Each time I am online there is always something new, something old, something bold and something sad. You get my point. That is the life of Social Media. And boy, what a life it can be for some of us. That is why it is the Joys and Pains of Social Media.

The delight of Social Media is endless. Connecting with friends from the past via Facebook and finding people with the same interests through meet up groups. Not to mention you can share your favorite link with a friend and they will receive the information in a matter of minutes or seconds.

Marriages, friendly competitions and trash talking, do it yourself videos, global conversations, encouraging people you have never met and learning new recipes. You can even connect with your favorite athlete or celebrity. There is so much information on the World Wide Web people have stopped going to the library(I do not recommend this).The joys of Social Media is endless. I never thought I would enjoy online shopping, but I do. There are more product and colors to choose from. At times I feel like a kid in a candy store.

As usual the when “good” is happening it seems “bad” is lurking nearby. Social networking sites are filled with haters and other dangerous people. So be cautious of the cyberbullies, child predators (if you have children that use the internet), and con artists and so on. These people seem to receive pleasure out the pain the dump on people. You cannot stop all of them. The best anyone can do is to educate themselves about the dangers.

Social Media is a wonderful resource that enhances the lives of individuals. Let’s make the experience it beneficial and not detrimental for all.


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Social Media Restaurant Menu

As I ponder Social Media, one thing for sure is that it is omnipresent. Since enrolling in the Public Relations Specialist Certification program at Takoda Institute American Indian OIC, I come to enjoy Social Media. That got me to thinking, what if there was a restaurant that had its meals and beverages named after social networking sites? Well, I have decided to do that. Just for giggles I have comprised a Social Media menu. The list is not exhaustive. I did not have time to list too many ingredients, that would require lots of time that I do not have, plus I will leave that to you, the readers. Also, this will menu will give each of you an opportunity to explore new social media networking sites. The social networking sites are in bold print.

 

                                     Beverages

       Specialty Drinks                                                                      Soda
        MocoSpace Latte                                                            Skyrock Ginger ale
        LiveMocha Latte                                                             Skoob Root beer
        Influenster Coffee                                                          Hyves Cream Soda
        Ibibo Vanilla Espresso                                                     Gogoyoko Mist-Lemon Lime Soda

                                      Sandwiches

Mouthshut.com-your choice of Chicken, Turkey or Beef
Spring Me– Vegetarian sandwich served with Cheddar, Mozzarella or Swiss
Meet up– Italian Sausage (Spicy, Mild or Hot), Bacon, Ham, Pepperoni
Stickham– Grilled Cheese- your choice of Ham or Turkey or just cheese
Mubi– Grilled Chicken with vegetables

                                        Entrees

Sound Cloud– Baked Chicken served with light fluffy mashed potatoes and vegetable
MOG Stew-Chicken, Turkey or Beef served with hot water cornbread
Ravelry Chops-Pork Chops served with roasted potatoes and vegetable
Taringa!– Mexican Meatloaf served with Cilantro Lime Rice or Mexican Mashed Potatoes and vegetable
Shelfari– Fried Chicken served with mashed potatoes and vegetable

                                        Desserts

Goodwizz Sundae-Vanilla ice cream sundae served with your choice of fruit toppings (Strawberry, Pineapple, Blueberry) and Hot Fudge
Wooxie– Moist slice of three layer chocolate
Yammer-Slice of apple pie served with vanilla ice cream and a splash of cinnamon

I had a fun time compiling my Social Media Restaurant menu. Do forget to visit a few of the websites you might learn something new.


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Social Media Late Adopter

I am not ashamed to admit that when it comes to Social Media, I previously wore the Scarlet Letter as a Late Adopter. It wasn’t that I was intimidated by it. I do not think I truly understood the benefits and I certainly did not buy into the hype. Working in retail management for over ten years, I did not interact with a lot with the Social Media channels, but I enjoyed surfing the net.
I recall my talks with family and friends regarding Facebook. They would say “Kim, people are asking about you, so should think about creating a Facebook account.” For the longest time during the conversations I had with family and friends, Facebook would somehow make its way into the discussion. For months, my response was always the same, I did not want to be bothered and no one is looking for me. Obviously neither of those statements was true.
Finally after months of Facebook beatdown exchanges, I threw in the towel, waved the white flag and created an account. I also shamefully admit my mom had established an account long before I did.
Once I started living the Facebook life (minus a profile picture, I still get nagged about that), I thought to myself this is a neat concept. I began trying to find everyone from my past that really left a lasting impression in my life. The unfortunate fact I had to face is that sometimes the impact was not reciprocated. I will say that bothered me. Also an important reminder is that many years have elapsed since I last talked to these friends and we no longer have that much in common. But the memories we shared will always have a place in my heart.
Facebook is neat in too many ways to name; however, here are a few of my favorite things. I enjoy seeing my friends children grow into adulthood, old and new pictures and sharing the old school music videos.
I even ventured out and created a LinkedIn account. As the lyrics from the 1970’s Jefferson’s sitcom “I’m moving on up, I finally got my piece of the (Facebook/LinkedIn) pie.”
I took advantage of a government sponsored Public Relations Specialist nine month certification program. One of the courses that I am currently enrolled in is Social Media. It is one of my favorite classes on the curriculum. It required that I utilize Twitter, Pinterest, create a blog as well as Facebook. I will admit some fear had set in, because tweeting, pinning and blogging (I am speaking the social media language yall) was not something I was comfortable with. Now, that is not the case, I feel confident and comfortable using the channels. Really once you get started it is not difficult.
As great as Social Media is, it has it problems. There is cyber bullying, lies, hoaxes, racist sites, and some celebrities I wish would give the world and the Social Media channels a break. Their so many inappropriate sites I cannot name them all. Just remember to use your built in sensory and filter skills to separate the good from the evil. You noticed I did not use the word “bad.” The reason for this is that the word “bad” is too nice of a word to describe the hot mess and foolishness that is oozing out on the World Wide Web.
Despite its misgivings, I encourage everyone to give Social Media a try. It is a wonderful tool to assist you in every aspect of your life. Whether it’s a meet up group or you are trying to find a tasty recipe for that tired “baked chicken” dish. Do not let your age or lack of education be a barrier. There is help for anyone at any level. Research your area libraries, colleges and universities for information on upcoming classes or workshops. Remember…you have nothing to lose, but everything to gain.


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PR and social Media

 

 

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    ↔    PR

 

 

The field of Public relations (PR) has changed so much since the beginning of social media and it will continue to change as social media keeps evolving. Understanding how much social media has changed the PR profession will help us put together better communication programs that put both parts in a way that intensifies your messages. With that said, I would like to share a few areas of how social media has impacted the world of PR

Communication consistency

It used to be that PR was a one-way message program. You put out the information that you hope is relevant and wish that it will reach everybody. With Social media, your target message is transformed into a conversation that just about anyone can start, converting the one-way message into a constant discussion.  Social media makes it possible to enter this discussion anywhere, but the discussion cannot be controlled.

Target Audience

The old model of PR is to send a specialized message to a single message source. But in today’s world of social media infused PR model, you target audience is now a community. The main difference now is that with a community of friends, many conversations take place socializing the message.

Channel Reach

With social media, your audience is motivated to pay attention to each other making it very powerful. The engagement from the audience boosts your message leading to more shares, and making certain conversations go viral. Engagement, in social media and PR, is a key achievement.

Source credibility

User-generated content in PR groups has always been a point of concern mostly surrounding bloggers and journalists. In today’s social communication platforms, a message could become very potent when there’s an exchange between sources. For instance, the journalist using social media to investigate stories or the stories in a traditional publication gets shared on social platforms.

PR uses many communication programs and social media is just one of them which allow us to interact directly with our customers. Social media also allows us to be to communicate with our consumers and hopefully gain a positive action. And understanding how social platforms have changed the PR world, it can help us make better use of it in our campaigns.

 

Source: Social Media Disruptors of PR and social PR


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It’s never too late to start social media!

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If you have not yet started social media you might be discouraged because you feel like you are way behind the current explosive social media trends. I will like to encourage you to not give up yet. Please note that it’s never too late and you are not alone.

I was very skeptical myself for a long time worrying about if I’m sharing too much or not knowing where to start. I would like to share some tips to help you.

Where and how do I start?

Starting social media could be scary or you might not just know what to do, like I didn’t. It’s ok to be a little scared because the social web is a huge space with lots of people from all over the world. Maybe your fear might subside if you know what to do. I would like to share with you how I overcame my fear through learning more about social media and how it can be used.

 

Facing the fear

It’s OK to be afraid but what anyone out there would tell you is that you have to face your fear to overcome it. And a way to do that is by learning about your fear; well that is exactly what I did.

Find a social media class: you would be surprised; there are a slew of classes out in your local community that is offered for free. You might find them at your local library or at other community organizations. But if there is nothing offered in your community don’t fret over it, you can search for anything you want to know about social media online for free too.

A few things I have learned about social media:

  1. Although social media is a social platform, you can still decide how social you want to be. Just like any social gathering, your level of interaction is up to you. You can choose what type of audience you want to attract and the kind of information you want to share with them.
  2. Once you have decided on an audience, you can now start putting things together to share with them. Try not to worry about your topic being discussed before on social media. You should concentrate on sharing something that can solve a current problem. A great way to figure out what your audience wants is to ask questions to jumpstart conversations. Knowing what your audiences want allows you give them great content.
  3. Images are really nice to share because people are attracted to visual things. Make it as large as you can, use screen shots and infographics.

Overall, plan and set the goals that you want to accomplish with social media because once you do, because it will help you understand what is needed of you. The actual crafting of the content will be a lot easier. Making a post go viral will get everybody’s attention in your niche and will put your blog, tweet, or post on the map.