Wow. As much as I am enjoying writing my 7 days of blogging, my self-imposed challenge is not going well, timing-wise. I have discovered quite quickly just how important it is to PLAN AHEAD! I thought for sure I’d have the time every day to write a blog. How hard can it be? Well, I discovered quickly that TIME is a huge factor in blogging. This is why blog #4, is about that new 4-letter word: blog.
I did some research, and I know that I am not the only one who struggles with finding the time to do it right. It is important to supply good content, not just writing about “nothing”. Yes, I know, Seinfeld made millions being a show about nothing, but little old me or others who are trying to carve their niche, are finding out quickly that there are millions blogging, but not everyone is being read.
“Either write something worth reading, or do something worth writing.”
This Benjamin Franklin quote is spot on, and I’ve also heard that when you start your own blog, be prepared to have two months worth of writing done in advance. This is so that if you get into a time crunch (as I did) you have content ready to post. I truly thought, an hour or two of writing a day, “This will be fun!” But unfortunately I did not take life into account and sometimes other do priorities pop up. Unexpected asks that are just as, or more important than the timing of your blog post.
I am also struggling with what is my blog going to be about? Many claim that a streamlined process and a focused topic is the only way to go. But what if I prefer to muse on life? To tell stories about my pets or crazy travel experiences? To share a good recipe once in awhile? Or simply how I feel about something at that moment in time? Musing on everyday life is preferred by me for now, therefore that will be my start. That decision has been made at least. I want to brand myself and I would like to blog, but it has to be “me.” TBD (“To Be Determined” – I don’t always know acronyms or sometimes simply make them up, therefore don’t assume others know them!) there might be one or two versions of “me” in regards to branding myself!
Luckily there’s some great advice out there. Julie Deneen writes, “Developing an online presence is like building a sand castle at the water’s edge.” Having built a few sand castles in my time, I can relate to that statement! I perked up when I saw her advice about the six word brand. Hmmm, choosing six words to describe me? Then from those six come up with six more words for each that can be more specific descriptions and/or variations. This is how to build my brand? How do I pare it down to six? TBE (“To Be Explored” – now that’s an acronym I just made up, see how I am?) in the future because the wheels are turning as to how you can make things tie in better when you have base words to work from.
Of course this all smacks of planning and organization, but I’m discovering that is what is needed to get good at blogging. Some of you may scoff, “Pishposh! If one can truly write, it comes easy!”
Well, my future blog will have to be “me” and I state again, the biggest lesson learned for me this week was about timing and preparation. Therefore, before I launch, I will do some serious planning, writing, brainstorming, re-writing, scheduling, re-writing, and figuring out how to showcase different things in different ways across different platforms.
When you walk the right beach, you are always bound to find a few gems. So yes, the stories will come, but even if you have them, if they aren’t written and that deadline pops up, you may find yourself exclaiming another 4-letter word!