The Grand Social Media Experiment. We learn by doing.

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Social Media Provides Some Historical Facts about the Negro Leagues

The Major League Baseball (MLB) Hall of Fame is filled with history and nostalgia. So was the Negro Leagues Baseball (NLB). There is always someone reminiscing about Mickey Mantle or Babe Ruth. Hardly anyone has stories to share about the NL unless there is a special on a sports network or they are being featured for something involving history. Do not misunderstand me; there are some of great stories floating about but not as much as MLB.
The Negro League was victims of discrimination. This league was filled talent. Talent that belonged in MLB. Although players of NLB have been inducted into MLB Hall of Fame it is not the same as it would have been if they were allowed to compete in MLB. Can you imagine how complete the game of baseball would have been? Basically the MLB Hall of Fame is incomplete; because they did not allow themselves play against some of the best. The world missed out on some spectacular baseball players. I am sure glad times have changed.
Many of us have little or knowledge or the Negro Leagues. Social Media has changed that. Via Social Media I am going to share some interesting facts about the Negro Leagues.

1. 1920, Andrew “Rube” Foster, owner of the Chicago American Giants, formed the Negro National League in Kansas City, Missouri.
2.  When the league was formed, there were 8 teams: Chicago American Giants, Chicago Giants, Cuban Stars, Dayton Marcos, Detroit Stars, Indianapolis ABCs, Kansas City Monarchs, and St. Louis Giants.
3. In 1924, the first Negro World Series was played between the Kansas City Monarchs (Negro National League Champions) and the Hilldale Club (Eastern Colored League Champions). Kansas City won the series championship 5 games to 4.
4. Leroy “Satchel” Page was inducted into the Hall of Fame in 1971, the first of the Negro League star to receive the honor. Gibson and Leonard were inducted in 1972, and Cool Papa Bell in 1974.
5.  According to the best compilation of statistics in that era, Josh Gibson hit 84 home runs during the 1936 season. It is important to note that only 40-50 games were played against top Negro League competition, while up to an additional 150 games could have been played although against much weaker competition.
6.  The Cleveland Buckeyes signed the first white player ever to play in the Negro Leagues, Eddie Klepp, for the 1946 season. This was the only season he played for the league.
Information obtained from: http://www.funtrivia.com/en/subtopics/You-Know-Negro-League-Baseball-319791.html


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The Social Media Effect

1D facebook

With the advent of social media, artists and musicians have taken to social networks to promote their brand. Even record labels are using our preferences on social networks to find stars. Every time we watch and download things related to artists online we help direct things a certain way, good or bad.

According to Dereck Thompson, senior editor at The Atlantic, “New artist are more likely to make name for themselves on twitter…Instagram mentions, and other traces of digital fandom forecast breakouts”. The perfect examples are the artists from One Direction or 1D, for all you fans out there.

After failing to progress as solo artists they formed the group and finishing third in the seventh series of The X Factor in 2010. ID was thrust to international success by social media. They have won several awards so far and even now represent over $50 million business empire. Not to mention a very loyal fan base.

Take a good look at their twitter and Facebook pages and you will see the type of support they receive from their fans.


You might be wondering if I’m a fan of 1D or just plain “Why are you talking about 1D?, give me social media”

Hold on just a minute! This 1D story is to show you how powerful and effective social media can be. When you have something good to offer to people, and people want it, you would be surprised how much they will seek and gobble (sorry it’s almost Thanksgiving) what you give them. With a little elbow grease of course. You have to put in the work to get any type of result on social media.

Overall point??, offer great content, do your work on social media, improve and promote you brand and don’t forget to give it some time, and with a little bit of luck on your side, watch your brand catch the social media effect.

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Twitter Tips for All

Twitter logo

Tweet! Tweet!! A little birdie told me…

Thinking about using Twitter? Not sure why you would or if it’s even worth it? Twitter is many different things to many different people. It’s a great place for keeping in touch with friends and family, staying current with what’s happening in the world, and informing others about your business’s products and services.

Twitter is like blogging (it started as a micro-blogging service) and instant messaging combined. It is the ultimate in social messaging, as you can connect with lots of people whenever and wherever you want. It is an event coordinator, a business tool, a news reporting service, and a marketing device.

In order to effectively use Twitter, I’ve put together a list of things to keep in mind as you enter the world of Twitter and get ready to “tweet” (or post) a brief message:


  • Maximum length of username is 15 characters—the shorter the better. It will be easier for people to find you.
  • Maximum number of characters per tweet is 140. Leave at least 20 characters free as space for people to retweet you.
  • Twitter shortens links with their internal shortener, or you can use bitly.com. Each link uses up 22 or 23 characters.
  • Starting the beginning of a tweet with @username is a reply. It will only be seen by that person and people who are following both of you (it will also show up on your profile page and in Twitter search). If you tag a username anywhere but at the start of the tweet, everybody following you (including the user) will see that message. This is called a mention.
  • Images dramatically increase social media engagement. A picture on Twitter uses up 23 characters.
  • If you make an error in a tweet, to fix it, delete it first and then re-submit. You cannot edit tweets.


  • To be social, when you are mentioned (@username), you should respond to that tweet.
  • Retweet, reply to, and favorite other people’s tweets.
  • People who tweet frequently attract more followers. An active Twitter presence can help a business generate more revenue.
  • Link your tweets to interesting articles you find.
  • Hosting a creative contest or sweepstakes is a great way to improve engagement for businesses.
  • Join a worldwide public conversation by participating in Twitter trends (#hashtags). Twitter provides a daily list of trending topics near the top of your Twitter page on the lefthand side.
  • Behind-the-scenes info and photos are a great way to humanize your business.
  • You can live-tweet anything that would interest your followers and friends. Concerts, low gas prices, Elvis sightings, etc.
  • Quotes are always popular no matter what social media platform you’re on.
  • Create an original meme that fits with your company or product. Everybody loves memes and they often go viral.
  • Use one to two #hashtags per tweet for maximum engagement.
  • Become an expert: inform, talk about your company and other things your audience is interested in.
  • Use Twitter daily—search, lurk, post, retweet.


  • To grow your community, add your Twitter ID to your email signature and other content, both online and off.
  • It’s OK to schedule tweets, but don’t automate anything.
  • Don’t be a salesperson on Twitter. Instead, be informative, entertaining and social.
  • Don’t ask people to follow you. They probably won’t. Some may unfollow you.


  • Everything you say can be seen by anyone, right from the start.
  • Your tweets can be found in Twitter search and also by Google and other search engines.
  • Search your company on Twitter. See what people are saying about you. Respond whether good or bad—make things right!
  • Follow 20-30 good users.
  • Google search companies doing well on Twitter and check out what they do; follow them.

Don’t be nervous! The best way to learn is to jump right in and as Nike says, “Just do it!”


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Biz Stone on Believing in Yourself and Creativity

Biz Stone, the co-creator of Twitter and author of Things a Little Bird Told Me: Confessions of a Creative Mind, advocates believing in yourself and using your creativity.

Biz Stone's book coverBiz took a cue from an old Bugs Bunny cartoon in which Wile E. Coyote guest starred. Wile’s business card gave his title as “Genius.” Biz named his blog Biz Stone, Genius, and wrote about the work going on at his imaginary company, Genius Labs.

His advocacy of believing in yourself and using your creativity goes along with his belief in creating your own opportunities, which I wrote about in my last blog post. In this post I will share five messages I distilled from the book.

  1. You must believe in yourself, even when it’s hard.

“When you are starting a company, you sometimes have nothing more than an idea. And sometimes you don’t even have the idea – just the supreme confidence that one day you will have an idea . . . Then you make a business card and give yourself the title Founder and CEO.”

What does this have to do with creativity?

“Believing in yourself, the genius you, means you have confidence in your ideas before they even exist. In order to have a vision for a business, or for your own potential, you must allocate space for that vision. … Inventing your dream is the first and biggest step toward making it come true. Once you realize this simple truth, a whole new world of possibilities opens up in front of you.”

  1. You cannot use up your creativity.

“Creativity is a renewable resource. Challenge yourself every day. Be as creative as you like, as often as you want, because you can never run out. Experience and curiosity drive us to make unexpected, offbeat connections. It is these nonlinear steps that often lead to the greatest work.”

  1. You need an emotional investment in your idea/what you’re doing.

After leaving Google Biz and his business partner started a podcast business (although they weren’t known as podcasts at the time). Neither man listened to or recorded podcasts.

“We lacked something that is key to [success] . . . emotional investment. If you don’t love what you’re building, if you’re not an avid user yourself, then you will most likely fail even if you’re doing everything else right.”

  1. You can’t rely on technology.

“The greatest skill I possessed and developed over the years was the ability to listen to people . . . What that taught me . . . was that [what changes our lives is] a triumph not of technology but of humanity.”

  1. You can’t just work hard:

“[This book is] a story about making something out of nothing, about merging your abilities with your ambition, and about what you learn when you look at the world through a lens of infinite possibility. Plain hard work is good and important, but it is ideas that drive us, as individuals, companies, nations, and a global community. Creativity is what makes us unique, inspired, and fulfilled. This book is about how to harness the creativity in and around us all.”

I intend to keep these five points in mind as I start looking for work.


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Decrease in the Unemployment Rate? Social Media says MAYBE!

long-term-unemployed[1]Social Media has changed the way we not only look for a job but how we view the statistics put out by our federal government.According to the Wall Street Journal the unemployment rate fell to 6.3% in June, down from 6.7% in March, its lowest level since September 2008.  The U.S. added 288,000 jobs in April; the strongest month for job growth in two years said the Department of Labor.

Is it too good to be true? Is there a real reprieve from the inside out tornado trends? My soul screams, “It is an encouraging sign”.  Almost as good as feeling the the warm my skin after six long dreary months of winter.  A fallout shelter and a ray of sunshine?

After being unemployed or underemployed since August of 2010, struggling with debilitating student debt and a lifetime of savings eaten up by basic needs, I was ready to give up entirely. So pardon me if I err on the side of caution but I am not going to read too much into just one month of data. The employment data can fluctuate from month to month. While this month’s report happens to be above expectations, I do not think it is enough to pull Minnesota out of the fallout shelter into the sunshine.

There is huge backlog of unemployed Americans, including me, who still need to get to work. Because of social media the government cannot put out information without being questioned.  Just one article leads to thousands of opinion and blogs. Last I checked there were still over 3.5 million people nationwide that have been out of a job for six months or more



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Advice from Biz Stone, Twitter’s Co-founder

I’m not yet convinced that Twitter is a great gift to the world, but I was entertained and inspired by Twitter co-founder Biz Stone’s memoir, Things a Little Bird Told Me. I copied down quotes, and when the book comes out in paperback I’ll probably buy it and underline and notate the good quotes.

Here’s an example:

“My dictionary defines opportunity as a set of circumstances that makes it possible to do something. The world has conditioned us to wait for opportunity, have the good sense to spot it, and hope to strike at the appropriate time. But if opportunity is just a set of circumstances, why are we waiting around for the stars to align? … [Y]ou might as well go ahead and create the set of circumstances on your own. If you make the opportunity, you’ll be first in position to take advantage of it.

It wasn’t until later that I realized that this is the core of entrepreneurship – being the person who makes something happen for yourself. But it’s also true for all forms of success, in all parts of life.”

One of Biz’s examples was when he was in school and decided he should participate in a sport. He couldn’t compete with the boys who had been playing football, basketball and baseball for years. After enduring the tryouts he convinced his school to start a lacrosse team – he didn’t know the rules for that game, either, but neither did his teammates – a level playing field, literally.

I found the quote and story particularly appropriate for someone who is about to go out and look for work in my new career of public relations. I’m starting now to create my own sets of circumstances.

— JE

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Tips on how to handle unhappy customers



Complain, complain, complain. Sometimes in life it seems like people are always complaining. Often wonder if people are ever happy or appreciate the product or service? Believe it or not people do! Often times when someone is complaining it is because they really do care, they are just unhappy about a particular situation. The key is to understand the customer and the situation. How the business handles the situation makes a difference. Handling any given situation properly you will keep a customer for life. Handling the situation improperly you have now lost a customer for life and they will tell all their friends.

So think twice next time you are responding to a complaining customer. Hopefully these five tips will help you keep that customer coming back and tell all their friends about the experience.