- Quality is quintessential
If you want your video to do well, it… Has. To. Be. Good. The more interesting your content, and the more creatively you shoot and edit your video, chances are better of viewers liking and sharing it.
- Titles, tags, and text
Use keywords in your titles, and also include them in the video’s description and tags. This will make it easier for your video to show up in searches. In addition, you can caption your videos (YouTube can do this automatically—sometimes with very funny results—or you can do it manually. You can even edit the automatic captions). Anywhere there is text, it is searchable.
- Timely topics
Upload videos about current trends or news topics. Videos based on world topics, parodies or covers of popular songs, spoofs of celebrity gossip, and product tutorials or demos are a few examples of view-worthy videos.
- Create continuously
Your subscribers and viewers look forward to your future videos. Create content regularly. The more videos, the more views. They don’t have to be lengthy; approximately 80% of online videos are less than one minute long.
- Authentic concentric
Commit to authenticity from the start of your video to the final edit. Your video should reflect what you consider to be important. You can’t predict what will resonate with others, but you will have a style and content your viewers can rely on and you can be proud of.
- Produce playlists
You improve your chances of getting views by putting your videos together in a playlist. After one of your videos finishes playing, the next one in the playlist will automatically start. Also, playlists make your YouTube channel more user friendly, as videos are organized into logical groups.
- Sharing is caring
Use Facebook and Twitter to tell your friends and followers about your new video. Post something interesting about its content in the message. You can do this more than once—just be sure to change the message content.
- Respond rapidly
When you receive comments, respond as soon as you can. Thank viewers for watching, answer questions. Respond to all comments, both good and bad. Engage with your viewers.
- Advise the audience
Tell your viewers to take action. Ask them to leave a comment, like your video, share it on Facebook, or do whatever you want them to do. State it in the video, or write it in the description.
- Add annotations
Take advantage of YouTube’s annotations feature in the editing area. You can use annotations to let your viewers know of additional information important to your video, make something more clear, or give a call to action (like subscribing). You can put annotations anywhere you want on the video.
- Location, location, location
Post announcements of your new video (see tip #6) everywhere you can online, and embed your video on your blog, website, etc. and allow others to do the same. When a video is embedded, it plays on the site where it’s located, but it’s played through your YouTube channel.
- Game on!
People love contests and being rewarded for something easy—like watching a video. Let your fans know that when your video reaches a certain number of views, you’ll release a follow-up “secret” video or other exclusive content. You can even involve them in coming up with ideas for your next video.
- Google+ presence
What you do on YouTube ties into your Google+ profile. Videos you upload show up here, as well as your replies and any comments you make. If you want to develop good YouTube viewership, you should be active on Google+. Add new people to your G+ circles, follow some pages, and start interacting. The more people you connect with, the better.
YouTube is an amazing community! Good luck to you and post great videos!