Let’s pick up where we left off – popular social media channels. The next one we’ll be reviewing is Twitter. This channel can be likened to a noisy, popular night club. These are the main facts you need to know about the Twitter channel:
- Social network which allows personal and professional users to set up basic profiles and “Tweet” (send/receive messages), pictures, and/or videos confined by a 140 character limit.
- Users can also “Retweet” others’ messages, pictures, and/ or videos.
- Users have the option of tagging to “Follow” others to boost social interactions and stay updated on other users’ tweets. The same principle applies vice versa.
- Users also receive notices via a “Notifications” folder.
- Hashtags (pound sign preceding brief text) links to other sources as well as potentially attracting more followers.
- There’s an ongoing newsfeed of “Current Trends.” Users can opt to click on hashtag links to view more information about those trends.
- Last but not least, there’s the “#Discover” where Twitter searches out and filters trends the user might like.
Now, let’s examine our third social media channel – Pinterest. Figuratively speaking, Pinterest can be likened to both a playful art gallery. Pinterest’s essential elements include:
- Users set up personal accounts to collect, share, and store pictures/videos on virtual bulletin boards.
- Users “Pin it” (use web content to upload personal content) and “Repin” (import from other peoples’ boards) media content to various personal “boards” (different categories).
- The “Pin Feed” suggests content users might like and use.
- Each media image opens the door to other related information and entertainment.
- Users can both invite Pinterest friends to their boards and follow other Pinterest members.
Our fourth social media channel, Linkedin, can be likened to a job fair or office setting. LinkedIn’s primary components include:
- Professional networking site where users set up profile pages displaying their professional background, skills, and interests to find jobs and/or business opportunities.
- Users network with each other by establishing “connections.” There are three degrees of connections (One refers to a direct connect while the other two are indirect).
- Users can endorse each other (verify job skills)
- Users can “like” and “congratulate” each other on their achievements.
- Users can see who has previewed their pages.
- Users can also join professional groups and clubs.
- Employers can use LinkedIn to post jobs and search for potential workers.
We’ll come back and explore some more popular social media sites soon, but right now, let’s become familiar with the nuts and bolts of these four channels. While you’re doing this, be sure to also check out YouTube tutorials for each of the four channels to help you learn visually as well (There are quite a few.) Of course, each of the social media channels help centers to assist you as well. On a final note, be sure to explore these additional educational resources before we move on to our next blog: