Businesses need to be competitive in today’s marketplace. One of the best ways to remain competitive is to have your company engage on their social media channels. While some businesses are still a bit skeptical about this methodology, others have jumped on and enjoyed the benefit.
I found a great blog that stresses the point I made above. In Kristina Cisneros’s blog, she states the best way for a company to remain competitive and enlarge their customer base is to engage on social media. Because I am a novice, I have taken liberties to summarize Kristina’s blog on the, “Ten Benefits of Social Media for Businesses Every Skeptic Should Know.”
Here are ten benefits of social media engagement for your business
- Learn about your audience by engaging in Social Media
Utilizing Social Media channels makes it easier to find out whom your audience is. With tools like “Facebook Insights” in Hootsuite, you can learn the most used languages spoken among your social media audience, as well as their age and gender. This knowledge will help you cater your message to your target audience.
- Social media helps you to target your audiences more effectively
“Geo-targeting” allows you to send your message out to a specific target or demographic based on their location. Additionally, Facebook and Twitter have tools that help you communicate the correct kind of content to your target audience. Hootsuite is an excellent resource to target by ‘Location’, ‘Language’, ‘Age’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook, and ‘Country(s)’ on Twitter. For instance, if you would like to send out a specific message to millennials in a certain demographic, “Geo-targeting” would enable you to do so.
- Social media helps you find new customers and expand your reach
Social networks like Twitter assist small businesses by locating their current customers and/or potential customers. For instance, let us say you are opening a new teashop in the neighborhood. Just create a geo search in Hootsuite to find anyone tweeting about needing a cup of fresh hot tea within your area. After locating those tweeting about tea, you can start reaching out to them, and invite them to come try a hot cup of tea at your new teashop.
- Social media delivers instant feedback on your customers’ perspective
Social media provides you with instant access to your customer’s feedback. This free valuable information provides you with insights from your customer’s perspective. This is a prime opportunity for you to engage with your customers. Ask them what they like about the product, how often they use it.
- Utilizing social media for business improves your company’s market intelligence. This allows your company to sneak past their competitors.
With social media, monitoring you can gain key information on your competitors, your market intelligence. Just create search streams in Hootsuite to monitor any references of your competitor’s name or product. Based on the results, you can improve your business offering.
- Social media can help increase website traffic and search ranking
Utilizing social media for business increases your website traffic. It allows you to direct customers to your website. In the event your customers like the information and want to share the information, your search rankings will rise higher on Google.
- Sharing content on social media is quicker and easier
With the help of social media, sharing content got easier and faster. Just share this information on your brand’s social network accounts. The hardest part is getting your customers to share the content with their followers. It will be easier if your social media content aligns to your brand, and interests your audience.
- Social media saves you money by generating leads
Social media is an easy way to generate leads. Hootsuite promotes two types of content via Twitter Ads: ungated (free content requiring no email address for access) and gated (free content requiring an email). Sharing gated content on social media is a great way for any company to generate leads.
- Social media allows you to create positive relationships with your customers
Social media is great for creating meaningful relationships with your customers.
- Social media increases brand awareness and reach
Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost.