I had a marketing class where the teacher was not too keen on what Social Media meant for marketing and a company. A guru in the subject matter, I was surprised and at the same time delighted of his opinion.
Social Media is certainly not replacing marketing, as strategies, decision-making, organizational structures cannot be made entirely on the social media platforms, however so much can be done to engage customers or even better find them.
Now that is an undeniable force that enables a company to promote their product in a different way, by involving the consumer and enticing them to like the product in a more subtle way, not as intrusive as a commercial on TV. Marketers have found a better way to have the consumer give them feedback on their products, be little troopers for the brand and of course, buy the products.
Now the danger in that incontrollable marketing technique is that the consumer has a lot of say in the product for better or worse… Is it what the marketer wants? Is it cheaper?
Time will tell if this is the most efficient way to recognize their customers. LG