HubSpot lured me in with the tagline, Blogging deadline coming up? Use these free blog post templates to create posts, fast.
This primer for us Marketing Beginner Bloggers, grace of the HubSpot Team for their contributions to making blogging a bit easier.
However, each template uses 15 Standard Steps, which include the Introduction, Body, and Conclusion.
The following tables are provided by HubSpot as additional support
to write superb blogs that keep your readers returning for more.
|Steps to Writing Your Introduction||Example With Underlined And Italicized Orange Text that Can Be Swapped Out For Your Copy|
|1) Write a compelling opening that empathizes with the reader on a problem or difficulty.||Please raise your hand if you’ve ever felt personally victimized by PowerPoint.|
|2) Explain the problem in further detail.||When you open it up, you’re hit with stark black Calibri font on a white background, killing any creative inkling you may have felt. It’s daunting enough creating a 10-slide deck to report your monthly marketing metrics – never mind putting together a PowerPoint to be seen by the 60 million monthly unique visitors on SlideShare.|
|3) Explain how you’ll fix the problem by teaching the reader how to do something.||Well, there’s good news: Creating a SlideShare presentation in PowerPoint doesn’t have to be that daunting. With the right template and tools at your disposal, you could easily create an engaging, visual presentation — all without fancy design programs, huge budgets, or hiring contractors.|
|4) Transition into the body where you’ll explain the how-to steps in detail.||Download the free PowerPoint template, and we’ll walk through how to use it right now in this very blog post. When we’re done you’ll know exactly how to create a sexy SlideShare that gets features on SlideShare’s Top Presentations of the Day in now time. Ready? Let’s dive in.|
|Steps to Writing Your Body||Example With Underlined And Italicized Orange Text that Can Be Swapped Out For Your Copy|
|1) Write a header that will indicate to readers you’re getting into the meat of your post.||10 Steps to Creating a Killer SlideShare|
|2) List out each step involved in the learning process.||1) Outline main takeaways and crucial sub-bullets. Before you start diving into any elements of the design, you need to get your story straight. Just like you would outline a blog post before writing, you want to establish the three or four main takeaways from your presentations, and create a section for each one. Then, you can elaborate on those sections with a few main points — and create slides for them, too. Also, put slide placeholders for the intro, call-to-action, and conclusion slides (you don’t need to elaborate on them just yet).
Keep in mind that these slides should not be complex.
[screenshot to further illustrate step 1]
See, nothing fancy going on here. By keeping design out of the picture, you can actually focus on the flow of the story.
|3) Transition from one step to the other by using words like “after,” “next,” and “then.”||2) Decide on fonts and a color scheme. After you’ve established your storyline, figure out which fonts and color scheme you want to use. Think of this step like you did step # — you’re establishing a design outline for the rest of your PowerPoint so that you won’t have to figure it out with each additional slide.
|4) Transition into the conclusion.||Last, but certainly not least, you want to export your presentation to PDF. This way, your slides’ fonts and design will be preserved when you upload it to SlideShare.|
|Steps to Writing Your Conclusion||Example With Underlined And Italicized Orange Text that Can Be Swapped Out For Your Copy|
|1) Let the reader know they’ve arrived at the end of instruction.||Last, but certainly not least, you want to export your presentation to PDF. This way, your slides’ fonts and design will be preserved when you upload it to SlideShare.|
|2) Summarize what the reader learned or how they benefitted from reading your post.||Then, you’re ready to upload your PDF to SlideShare and start raking in the leads and customers. And you know what the best part is? Next time, that blank PowerPoint template won’t feel quite as daunting. 🙂|
|3) Ask a question to encourage the reader to leave a comment or react.||Want to create your own SlideShare? Get your own SlideShare template including some of the slides and tips featured above by clicking here.|
NEXT TIME! Return to read Bonus Blog Tips and Tricks
forThe Five Blog Post Templates; (1) How-To (2) List-Based, (3) Curated, (4) SlideShare, and (5) Newsjack.