The Grand Social Media Experiment. We learn by doing.

Blogging for Beginners #2 : HOW to blog for Marketing

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As I mentioned in Blogging for Beginners #1, HubSpot lured me in with the tagline, Blogging deadline coming up? Use these free blog post templates to create posts, fast.


Henceforthereto, I shall continue this primer for us Marketing Beginner Bloggers. For this particular post, let’s acknowledge Shannon Johnson @shannopop and the rest of the HubSpot Content Team for their contributions to making blogging a bit easier for us beginner bloggers.

Next, here are some VOCABULARY words to know.

Templates (i.e. boilerplates)

+ provide a structure and/or process to follow or adapt

+ help you overcome the inertia of writer’s block.

+ help you think through the structure and process of a blog post

+ make the whole writing experience far less painful

SERP [http://en.wikipedia.org/wiki/]

+ A Search Engine Results Page (SERP) is the listing of results returned by a search engine in response to a keyword query.

+ The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page.

+ A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Question to Readers of this Blog: If someone reading this knows if they have any regulating authority, please let us all know.

Blog Post Templates

  1. How-To
  2. List-Based
  3. Curated
  4. SlideShare
  5. Newsjack

Typical template information includes:

  • the definition of each blog type
  • tips and tricks
  • the process to plan and write the post from soup to nuts.
  • inspiration examples with links for each post type.

Typical template Process.

+ Use Microsoft Word to open up the template & follow the directions provided.

+ That way you can prepare, edit, save, and edit even more easily in Word.

+ When you’re ready, post to the blogging platform


As a beginner blogger:

+ Swap in synonyms for words and phrases seen in the template

+ Incorporate your own original language.

+ Provided your own content. Templates are not intended to be copied/ pasted into every blog post.

The boilerplate template is intended to be a framework.

+ If you copy/paste the template content into every blog post, then that results in duplicate content.

+ Duplicate content is also known as copy write infringement and/or plagiarism.

+ Copywrite infringement and/or plagiarism means serious punishment in the SERPs.

To conclude, I’ll plug HubSpot because they’ve been so helpful to me, and the links below can be helpful to you. Additionally, as Dave Kerpen, author of Likeable Social Media (my “text book”) encourages us, Be Likeable! And, I like HubSpot.

+ Subscribe to the HubSpot Blog

+ Check out their gigantic library of free marketing resources.

 +Check out their video overview of HubSpot and their all-in-one inbound marketing software

+ More awesome blogging tools

NEXT! Return in two days for specific information about each of the FIVE blog post TEMPLATES:

How-to, List-Based, Curated Collection, SlideShare, and Newsjack.

Author: 5oci4lm3di4101

We're a class learning about the ins and outs of social media. We learn by doing.

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