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The Grand Social Media Experiment. We learn by doing.

Blogging 4 Beginners #1 – Why Blog for Marketing?

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Last week, the LinkedIn newsfeed read, Blogging deadline coming up? Use these free blog post templates to create posts, fast.

Perfect timing, I have six blogs now due this Thursday! I’ve been blocked about what and how to write them. So, here is my plan- I shall create a primer for us about Marketing Blogging for Beginners.

First, let’s give props to Lauren Pedigo (1-888-HUBSPOT) Inbound Marketing Specialist at HubSpot, for bringing this saving grace to my attention.

Thanks to Diana Urban (@dianaurban) Head of Conversion Marketing at HubSpot for sending me the five templates for blogging.

Next, let’s break down the some of the VOCABULARY involved in blogging for Marketing.

Conversion Marketing – If the first goal is to inform people about products and services, the second goal is to convince them to buy it.  In other words, Conversion Marketing employees look for effective ways to convert consumers from being interested to making a purchase.[Definition assistance above is provided by Lauren Drell, NOV 21, 2013, http://mashable.com/2013/11/21/conversions-metrics. Graphic below are by HubSpot. Because good graphics always make good content sing.]

images

Outbound Marketing

+ The old, traditional method of marketing

+ Goal: push out at people, the pitch to buy a product or service.

+ Examples: Cold calls from sales people during dinner; Spam emails with irrelevant offers. Pop-up ads when you’re trying to read an article on the Internet.

Inbound Marketing

+ The new, current method of marketing

+ Goal: pull people in to share relevant information, create and share useful content, and be helpful.

+ Examples: Blogs (defined below), SEO, SM, CMS, Lead Management, Landing Pages, Calls-to-Action, Marketing Automation, Email, Analytics, Salesforce Sync. (See Hubspot for these definitions, or above at the graphic for an initial gist of what these tools are.)

Hubspot – This is my new favorite resource website for social media. I found organically (by accident) on LinkedIn Pulse (the business/social network newsletter). There, I saw the tagline, Blogging deadline coming up?, I clicked the link and I’ve been receiving messages ever since (on purpose). I’ve found it is a great resource for newbies like me.

Their website states that it was founded in 2006 (note that’s only eight years ago) as a result of the owners’ simple observations:

+ People have transformed how they live, work, shop, and buy.

+ Businesses have not adapted from their old way (i.e. Outbound Marketing)

+ Save time and money managing marketing campaigns in one place (i.e. Hubspot)

+ Attract, engage, and delight customers (with the help of organizations like, say, Hubspot)

+ Deliver experiences that are relevant, helpful, and personalized (i.e. Inbound Marketing)

Blog– An article of 300-500 words, displayed in reverse chronological order, on a website.

+ Bloggers write blogs.

+ Blogs include photos, videos, polls, and other multi-media (Kerpen, p. 245), such as references or links to Twitter, Pinterest, and Facebook.

+ Goal: Provide valuable content, consistently (at least twice per week), and provide it in an interactive environment (people reading the blog are allowed to comment and chat with other readers or the author).

+ Four typical blogging platforms (websites dedicated to blogging) include WordPress.org, Tumblr.com, Posterous.com, and Blogger.com. [Kerpen, p. 245]

Still a beginner blogger?  Return on Mondays and Thursdays to see blogs just for you and me.

NEXT time I’ll share more info about using templates to create posts, fast.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inbound: a more effective way to attract, engage, and delight.

Nothing is more powerful than an idea whose time has come. We started talking about this transformation in how people shop and buy.

We called the traditional method “outbound” — because it was fundamentally about pushing a message out and started calling the new way “inbound.” Inbound is about pulling people in by sharing relevant information, creating useful content, and generally being helpful.

The response was overwhelmingly positive and incredibly exciting. Inbound was an idea whose time had come.

Getting businesses off the sidelines and into the game

The next question was — if the concept of inbound was so easy to understand and inspiring, why weren’t more businesses doing it? Why were millions of businesses sitting on the sidelines instead of tapping into the power of this transformation?

The reason was clear: it was too hard to get started. There were content management systems and SEO tools and social media applications and marketing automation tools and on…and on…and on. Many of these individual tools were great — but the task of gluing them together was Herculean. It wasn’t within the realm of mere mortals.

The issue wasn’t a lack of tools, but that there were too many. Too many products to learn. Too many passwords to remember. Too many bills to pay. And, too many phone numbers to call for help. We wanted to stop the madness.

We started HubSpot with one simple goal: Make it easier to get going with inbound, so businesses could get growing. One platform to learn. One password to remember. One bill to pay. And, one phone number to call. One integrated system, designed from the ground up to transform how organizations market and sell.

Culture Code as competitive advantage

To achieve our vision of transforming how organizations market and sell, we had to attract and retain the best people in the world. HubSpot’s culture is predicated on radical transparency, individual autonomy, and enlightened empathy. We codified and publicly shared our approach to this different kind of workplace in HubSpot’s Culture Code slide deck. It has been viewed over a million times, shared on social media thousands of times, and received remarkable acclaim. Our culture is a powerful weapon in the battle for amazing people.

A funny thing happened along the way…

When we started HubSpot in a tiny one-room office a block from the MIT campus, we thought we were starting a software company. We were wrong. We had not just started a software company, we had sparked an entire movement.

We believe we’re still in the early innings of what the inbound movement can and will become, and that we’ve built a company and a community that is ambitious, crazy, and talented enough to transform how the world’s organizations market and sell.

We are very grateful to our more than 11,000 customers, 1,500 partners, and millions of fans who support our mission to make the world inbound.

Success is making those that believed in you look brilliant. We will work passionately to make you look brilliant. Thanks for joining us on this journey.

Cheers,

HubSpot at a glance.

The software, support, and methodology you need to transform your marketing.

Inbound Methodology

The best way to turn strangers into customers and promoters of your business.

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together. The result?

Less hassle, more control, and an inbound marketing strategy that actually works.

Get the services and support you need to be successful with inbound.

Services

Services to help you use
HubSpot to become a
successful inbound company

Learn More

Support

Our support team is available
to answer your HubSpot
setup & product questions

Learn More

New Classroom Training!

Featured

A hands on, personalized training experience to help you become an inbound company.

Learn More

What our clients are saying.

 

Templates– Fill in the blank to easily create new blog posts, so as to bring more traffic to your website.

 

In this folder, you’ll find these 5 blog post templates to help you write great blog posts faster and easier:

  1. The How-To Post
  2. The List-Based Post
  3. The Curated Post
  4. The SlideShare Post
  5. The Newsjack Post

Each template includes:

  • An overview of the blog post type;
  • Every step involved in planning and writing the post from start to finish;
  • Text boxes to write your own notes or blog post copy;
  • Additional tips and recommendations; and

Links to examples of that blog post type to reference for inspiration.

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Author: 5oci4lm3di4101

We're a class learning about the ins and outs of social media. We learn by doing.

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