I am learning about Social Media. This vast area of infinite knowledge seems too broad to tackle, but may be, it is in the nature of the beast. Can we tackle and master the channels? Members reaching the millions, is social media too big to handle for companies big and small?
Here is my thought, I think it is, and because we know so, a company must have a crisis plan as a requirement prior to even engaging in the channels. Social media is growing at a tremendously fast pace. More channels have pierced our consciousness and it seems we can barely function without going to check what our friends are doing on Facebook, what the latest conversations are trending on Twitter, and what embarrassing moments have been captured on camera and displayed for our voracious need for “worse than me” videos. Yes, I am thinking of you Beyoncé, Solange and Jay Z. Millions have seen that video. I am sure Beyoncé, as savvy as she in business had a crisis management in place. Yes, we also have all seen the happy pictures and the shopping trip that Jay and Solange managed to have without a scratch a few days following what it appeared to be Solange attacking Jay Z.
In other words, events in social media happen fast, too fast, gone are the days of “we can think this through”. In an environment of the “New York minute”, or may be the social media second aka the viral effect, it is important to remember that social media is not a no-risk environment, it is highly risky and certainly not for the faint of heart. LG.