Social media is able to assist in branding your business! Many have recognized the evident need to brand a company to give the best possible profit making. People need to know your business, really know it and embrace its history, its beginning, its creators and founders. Many have written books on the effectiveness of exploiting branding to its core and extracting the results that come with a great branded company. Think Coke, Pepsi, Starbucks, and of course, the mega super “dupper” branded company, Apple. OK, so how does it relate to social media? Well, a branded company is a company whose story you know, you understand their products, you support their mission statement, and will stay with them even though another company may have the same products at a higher price! Why is that? How do the companies sustain that support from their constituents.
Social media is a tool that can be a grand source for branding. It gives you through the channel an excellent demographic apercu. Facebook, for example, caters to 40 to 55 year olds, Twitter has clearly the younger demographics, LinkedIn, the professional individuals.
It has no boundaries. It is without frontier and that is something that can help with branding for a very broad audiences.