Maybe Twitter is best for those of us with a short attention span and for busy people who want their info short and sweet. I like Twitter. I like packing a lot of meaning into a tight, micro- message. And I like how easily I can be retweeted by anyone on the planet. That’s powerful.
Now those who like Twitter probably won’t read beyond my first paragraph because of their busy lives or short attention spans. But to those who are still reading or who still don’t get Twitter’s attraction, there’s more to Twitter than meets the eye with its limit of 140 characters and seemingly random hashtags (#). Twitter is a big boy now, turning eight last week. And it’s been one big-boy year for the king of micro-blogs.
Baby Twitter Grows Up – A Lot
Between going public last November and becoming partners with Comcast, NBC Universal and Neilson, the television marketing and research company, about the only thing still micro about Twitter is its format. With Twitter’s unique ability to individualize every account, it now serves as a universal donor for these new partners, who have access to a vast amount of data, through Twitter threads and followings. So it can cross-market by embedding tweets on websites, posting its partners’ recommended TV show or movie, sell movie tickets, coordinate the meet up with friends and capture the reviews all on Twitter.
Still not a fan? Well, last week Twitter announced a coming-soon rollout of some cool new features, too. If you love Twitter, you will love these changes. If you still can’t warm up to it, these changes might make the Twitterverse more appealing. One new feature is the “mute” button so you still can follow any over-sharers, but filter out data from those who feel the need to announce what they had for breakfast or the details on an elevator ride.
Another new option is the pinned tweet that lets you highlight one of your tweets at the top of your page. This will help you manage your messages better and potentially attract more new followers to your page. You also will get retweets, replies or being favorited notices in real time, rather than via email. Twitter will also add view options so you can filter for all tweets or tweets with replies, which can make reading threads and those entertaining twitter wars much easier.
(For those who want to peek at the 5oci4lm3di4101 Twitter page, find us @5oci4lm3di4101 and find my @Skeezix Bratt tweets by searching #SB.) SB