How do we add value to our posts? How do we stay relevant and in the minds of our followers without going overboard? If we post too much we get ignored; post too little and we are forgotten. Put yourself in the position of the recipient. What do they care about? What would motivate them to act?
Choosing the right content is paramount to success on social media. Remember that your posts are about your business or brand, not about you. Never post anything that is not directly related to your company, mission, or message. Make your posts something you would be proud to have your name on, represents your company well, and that you would share with others if YOU were to receive it.
Keep in mind that people are looking for information and to be included in the conversation. Produce quality, impactful content; be succinct and intentional with your posts. A post is worthless if others cannot interpret it or find its meaning or relevance. You never want to post just to post. Posting without a clear purpose will lead to people not reading your posts and could even lead to losing your followers. However, you don’t need to always generate your own content. You can repost or “share” the content of others as long as it is relevant, you credit the source, and you include your own thoughts to focus attention on the issues or areas you wish to highlight.
In order to maximize impact, your posts should include links to your other channels. When sending press releases, remember to immediately post on your website and send announcements and links via your social media channels. It is a fast, cheap, and easy to spread the word on important issues and keep you in the minds of your followers. Make it easy to find you. More information should always be just a click away!
Include an action or question in your conclusion. Give people a reason to interact and be part of the conversation. I hope you have found this information useful. I believe that following these simple tips will provide good start to success on social media. What additional tips would you include?