Social media is an incredible tool in business and general communication. One attractive trait of social media is rooted in its connection to entertainment. So much is shared from memes to movies and even sports. Social media is used to provide entertainment to a society that in some ways crave it. There’s some funny and interesting stuff out there and just entertaining.
Videos are shared that in some cases are fresh to some people, and that tends to increase its entertainment value. There’s material out on the web (or the “cloud”) that’s very fresh and even to some degrees foreign. News feeds, vines, up to date news, celebrity news, and other forms of “entertainment” is provided through social media. Entertainment is huge with social media. So much that’s shared between people is entertainment. Short videos are big as well as music. Access to much of the entertainment-related content was unheard of before social media.