Bootstrapping is the act of building a business with little or no outside funding. Most all of us are familiar with this as 95 percent of small business owners struggle alone, typically relying on savings and early cash flow to get things going. And that’s not necessarily a bad thing. There’s no better feeling than becoming a self made success, elevating one’s self by grabbing the straps of our boots and pulling with great intention. The phrase implies achieving the near impossible. The reality is that we know it can be done. Bootstrapping is akin to “When the going gets tough, the tough get going.” When the situation becomes difficult, the strong work harder to meet the challenge and elevate their professional expertise. You can use SOCIAL MEDIA to start your own business; the clients are already there…it’s called a ‘friends list’, ‘fans’, ‘followers’…you get the point!
Be smart about what you are putting on Facebook and treat it as a valuable business tool. If 20% of your posts are how great your business is and then 80% of your posts are for venting and complaining (regardless of what you’re complaining about), you’re making a bad business move. I think about it like this: why would anyone want to work with me and build a business with me if I constantly complain and post negative comments? Be aware of what you’re posting, but don’t be so hyperaware that you don’t post at all. Practice posting different kinds of updates, like photos from events or shout outs to new team members, and see what kind of response you get. Teach your team that social media can be a powerful tool, when done correctly. Your goal should be to post updates that give your friends a taste of where you are going, not where you’ve been (in relation to business).
That being said, keep in mind that even if you “keep it positive” on your profile, using your page to sell, sell, sell is also bad business decision. Your friends can spot a sales pitch a mile away and won’t take you seriously anymore. Your posts will begin to annoy them, and they may go to the extent of defriending you. Use social media to be social, not to sell. Remember Facebook is a way to get conversations started…now strap on those knee boots and get to work!! -Sweetlaw