Many people define listening as sitting quietly, while another person talks. Most are surprised to learn that listening is actually a 2-way, circular process. Effective PR experts understand the listening process, have mastered the techniques well, and employ effective listening skills in all of their communications…YES, even in SOCIAL MEDIA!
Each of us has a personal filter through which verbal information flows. Our filters are based on our unique life experiences, education, culture, religion/spirituality, language, work/career, etc. Many people will type the way that they talk so when you are communicating with someone via social media, you should remember to listen. Don’t be so quick to respond, mainly because there are times when a person hasn’t completed their thought or they posted something without editing it, and if you have started responding without the respected pause, you could ruin a relationship, business or otherwise!
When we fail to listen effectively, the process of communication breaks down, assumptions are made and feelings are hurt. You may lose business over something as simple as NOT taking the time to listen! -Sweetlaw