A tree’s great balance in its growth is that between its roots and its expanding branches. As seasonal growth comes and goes, the underlying balance between that which foundationally holds it sound and that which feeds it whole carry on their dance. The tree offers a great organic example of the balance between “being” and “doing.” The branches and the glory of the leaves are the doing of our life – the evident growth, the colors, the sounds and even the smells of seasonal expansion and retrenchment. The roots are the being. Grounded in our experience and foundationally wrought from the seed, that is our being. In the healthiest of sense, roots and branches have a dependent relationship.
In the digital marketing industry, every agency has a focal point. PR agencies may focus on influential publications with widespread reach. Social media agencies look to grow engaging online communities.
What is “Rooted Content”? It’s the story many people tell on social channels, but hosting it on your website first and then, sharing a trackable link on social channels.
- People who discover your content on social media channels, from someone who shared it or from their news feed, can follow the link to your website to learn more. (Site traffic and engagement with your brand is what we want!)
- Continually adding value-adding content to your site like infographics, guides, videos, interviews with your team, how-to’s, etc. makes your website more resourceful for site visitors and can help your search rankings for related terms in your industry.
- When you create specialized content and create and share information your audience wants and can learn from, other people searching for the same thing may discover your website in search engines – but this is only because you created content that is rooted (hosted) on your website.
- You now have a valuable metric to prove the results of your social media time and effort -you know, ‘website traffic.’