Raising postage rates while there is an easier, cheaper and environmentally positive alternative to all buyers seems to be a solution aimed at the Post Office fueling their own current implosion.
Marketing 101, first day class, states never raise your price when your competitor has lower prices and e-banking and e-mail sure are cheaper. So what’s their plan? The only differential they have, for many people , is a safer way to do your banking vs cyberspace. Is the Post Office planning on putting a premium on a safer way to do your banking?
The Post Office lost me ,in part ,this christmas. I decided to send christmas cards via e-mail that had a great sax accompaniment and it was a $12.00 a year, all cards deal, so the’re already losing people like me at some rate, and the’re still raising rates? For many of us it feels safer paying bills via the slo-mail but it’s the recession and economically or practicality-wise that is not looking like the better idea for another group of people including me right now. So the question is, with the middle class disappearing, how many other people will tip-toe over to cyber-mailing with this postage increase and what would that mean for the future of the Postal Office? Will their solution cause further implosion? I say yes. (what else can ya say?) The Post Office will continue again to lose more customers now. I can see the Postal Office trimming down workers while continuing to test the market with postage increases and transforming into something of a higher end service.
Is this another reflection of ‘the disappearing middle class’, just a victim of the technological revolution, or just a lack of innovative solutions? Where else can these guys go? I have heard that junk mail is their largest mailing but already the corporate trend is e-advertising and that could be considered a green trend, which would increase its popularity at some point if only by pressure. So what am I missing here? Anybody see something I don’t see?
Social media can be is great way build perspective.