The first step in choosing the right channel for any organization is to ask questions. Here is a brief sampling listed below:
Ask these questions :
1. What will be or what is the voice you want to publicly display?
2. Who do we want to connect with through Social Media?
3. What do we need or want to accomplish through Social Media?
4. What content do we as an organization want to get out?
Once you can answer those questions you are well on the way. this is a short guideline to help gauge your content going forward.
How to have your organization remain meaningful and relevant
I always have a saying that states “I come from love”meaning-I put love in everything I do. Can your organization state the same? Be ready and willing even if, only amongst your staff to take a self-inventory and know the answer to the age-old question of Why?
Listen, You know better than others that receive your message why you matter, count and remain. So connect to that passion, look back to why you started (mission statement) then your message will remain relevant (look to your goals and objectives)
Quick Tip: Every three months cross check your objectives, goals, mission with the messages you send. Check In! Are they in line? Do they need a Band-Aid, Ointment or an appointment (see my other posting)