I believe the way to add value to social media posting would be to include “you” in it. Think about what attracts you to your favorite sites, links, post or people and grow from that position.
What does Value mean?
There are a few definitions but the two that stick out for me and relate to this context would be the following:
1. the regard that something is held to deserve; the importance, worth, or usefulness of something. or
2. consider (someone or something) to be important or beneficial; have a high opinion of.
As a organization you will determine and define how or what your values will look like, if you need help or have drawn a blank,take a look back to your mission statement and evolve from that point.
How I remember what’s possible when I am going through transformation or embarking on a new journey, mission etc.. is that “Evolve” has the word love in it.
Remember to add what “you” love (passion aka your mission)
If you go from that point of view and set gentle reminders you cant help but to jump in and enjoy.