Instagram is one of the up and coming runners in the social media race. Because I’ve heard so much about it recently, I decided to do a little research to understand what all the commotion is about. This post gives some great information about how to use Instagram for business or personal use, http://www.wikihow.com/Become-Instagram-Famous
Wiki says: Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images.
Some interesting facts I dug up about Instagram:
- Named by combining the vintage “instant” camera and telegram
- Instagram offers a 15 second editable video as well as photos
- Is a free app that was launched on October 6, 2010
- It became the #1 in the App Store within 24 hours of launch
- Holds the record of being the first app to reach 1 million downloads (Dec. 21, 2010)
- By 2011 more than 100 million photos were uploaded
- An Instagram photo made the cover of the Wall Street Jounal
- Surpassed 25 million users in March 2012 – acquired by FB the same month.
- Can be instantly shared on multiple platforms; FB, Flickr, Twitter
- October 15, 2013 – More than 150 million users and 16 billion photos shared
- Vernacular: “regram” “latergram” “selfie” “#FlashbackFriday” (to name a few)
Social media conversations are shifting from texts to visuals. Images are the new language of follower engagement. Every phone has a camera, making it easy to snap a quick photo while shopping to get a second opinion, before purchasing a Christmas gift. Or one can capture that special moment in a 15 second video to capture and share, or revisit at will. I found a pin on Pinterest offering a step-by-step on how. Instagram has become the new family album.
It’s all about “telling the story,” and what better way to share than with a photo or video? Not to mention, it gives our tired thumbs a rest. It should come as no surprise that Instagram is the app choice for smartphone photographers. Today it seems anyone with a smart phone can be a journalist and a photographer. If you possess the natural ability to compose visual and written content that attracts an audience— the stage is all yours!
Businesses use Instagram as well to publish photos and videos cross-platform instantly. With smart images, branding, messages and content, businesses can find an immediate audience and quickly develop an army of followers. Instagram adds a personal touch to the faces behind the brands people love. Businesses, breaking away from the less personal, press-release format, can tell their story and create a more intimate connection with their customers.
For business or personal use, it seems that Instagram seems to be all about following others so they will in-turn follow you. This is such a competitive world we live in, one that sends dichotomous messages. One minute we are “sharing,” which is one of the basic social skills we learn as toddlers. The next minute we are competing “Omarosa-style” for the most amount of followers or market share. Yikes! Somewhere in the middle we find ourselves searching for the perfect platform to share our voice and our talent with the world. Although social media seems over-whelming at times, there are far more open doors now than ever before in history. The challenge now in expressing ourselves, is to choose which ones to open—yes that is the key. As an artist and because of my interest in photography, I believe Instagram will be one door that appeals to me as I move into the public relations world. 🙂