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The Grand Social Media Experiment. We learn by doing.


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A Great Viewpoint On Dealing With Positive or Negative Comments On Your Channel

The advice I give can be used by individuals, Non-Profits, For-Profits, established or new  businesses just starting out will be the same.

Now I know some may not agree, that a one-stop approach can work for all but give me a moment to share why I believe taking Band-Aid analogy will work.  

The first thing that should be done, would be to acknowledge the situation. Whether it is deemed good or bad, weighs in your favor or not, that should not matter in your decision-making process.

Next step, is to simply Say something! You do not put a band-aid on a bruise. Matter of fact, reaching out or communication with your audience should be a part of your policy when it comes to your Social Media game plan.

A rule of thumb to follow that also makes sense and can save you a headache, if the comments towards you are negative is if someone takes the time out, then you should put the time into responding. It can simply include saying thank you for ________, offering to “take it off-line”, a post of appreciation to statement/response/inquiry or a quick response of your own(you be the judge).

Almost as important as saying something, would be the next step which is to Be Ready ! The beauty of communication is that it creates opportunities, and as a non-profit and such sometimes you create the opportunities with your message but with Social Media the opportunities will come to you.

Lastly get in the habit of recognizing the good and the evil of any situation especially when it involves social media.

Quick Tip: Treat your potential issues like medical advice from a mom. *

You don’t put a Band-Aid on a bruise

you let it air out, fade into a blemish vs a scar(if you pick at it).

How do you know if and when you need a Band-Aid for your Social Media situation? Follow this easy guide:

Is the situation a cut, bruise or is it broken?

Cut

Locate it = acknowledgement
Look it over/feel it out = assessment
Clean it up/ clear it out = communicate
Bandage = recognize, build back up, apologize if necessary or warranted.

Bruise

Locate it = acknowledgement
Look it over/feel it out = assessment
Clean it up/ clear it out = communicate
Medication or ointment = find solutions and rebuild

Broken

Call the Dr. = seek advice, fix it, rebrand,go to the”experts”
Heal = (take your medicine what’s dished out)
Recuperate = rebrand, fix it fast, implement new policy or changes


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Selecting The Right Channel And Making It Meaningful For YOUR Audience

The first step in choosing the right channel for any organization is to ask questions. Here is a brief sampling listed below:

Ask these questions :

1. What will be or what is the voice you want to publicly display?

2. Who do we want to connect with through Social Media?

3. What do we need or want to accomplish through Social Media?

4. What content do we as an organization want to get out?

Once you can answer those questions you are well on the way. this is a short guideline to help gauge your content going forward.

How to have your organization remain meaningful and relevant

I always have a saying that states “I come from love”meaning-I put love in everything I do. Can your organization state the same? Be ready and willing even if, only amongst your staff to take a self-inventory and know the answer to the age-old question of Why?

Listen, You know better than others that receive your message why you matter, count and remain. So connect  to that passion, look back to why you started (mission statement) then your message will remain relevant (look to your goals and objectives)

Quick Tip:  Every three months cross check your objectives, goals, mission with the messages you send. Check In! Are they in line?  Do they need a Band-Aid, Ointment or an appointment (see my other posting)

JKT


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How To Add Value and Help Your Organization With Social Media Postings

I believe the way to add value to social media  posting would be to include “you” in it. Think about what attracts you to your  favorite sites, links, post or people and grow from that position.

What does Value mean?

Define it!

There are a few definitions  but the two that stick out for me and relate to this context would be the following:

1. the regard that something is held to deserve; the importance, worth, or usefulness of something. or

2. consider (someone or something) to be important or beneficial; have a high opinion of.

As a  organization you will determine and define  how or what your values will look like, if you need help or have drawn a blank,take a look back to your mission statement  and evolve from that point.

Quick Tip:
How I remember what’s possible when I am going through transformation or embarking on a new journey, mission etc.. is that “Evolve” has the word  love in it.

Remember to add what “you”  love (passion aka your mission)

If you go from that point of view and set gentle reminders you cant help but to jump in and enjoy.


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Facebook at its Best

Why Facebook is still my favorite social media source.

Many of my friends and colleagues complain about Facebook, and I certainly have my problems with it. However, it’s free and at least weekly something is posted or commented on that keeps me coming back.
Today it was a post by a friend, a simple RIP. This one was for “Mad Dog” Vachon, a professional wrestler who recently died at 84. It immediately made me think of my parents. My father died about 8 years ago, and my mother passed on in 2000. I do really miss them still, they were really wonderful and unique people. And both were professional wrestlers.

542779_3688289326110_305561074_n  My father, also named Maurice as was Mad Dog, grew up in the same neighborhood in Montreal and they both attended the same high school. They both went on to wrestling careers, though Mad Dog obviously became more of a famous personality due to his looks and hoarse voice. He was also much more of an aggressive person who really loved to fight. I never really thought my dad seemed to enjoy wrestling and fighting that much, it was mostly just something he could do to get out of the French-Canadian ghetto and his impoverished youth. His father, a boxer and street-car conductor, was crushed between two streetcars in Montreal and died when my father was only 9, and the oldest of 8 children. His mother was left alone to raise this large family in a two-bedroom apartment. So my father really never had a father himself during the ages where it may have been most important to have a father and male role-model. Still, I think he did well though in retrospect I can see that his growing up fatherless did affect him.
So this morning’s Facebook viewing brings back a flood of memories of my parents. And I think that’s good. I like to remember and honor them, and Facebook has allowed me to share photos and stories of my parents to many people in a simple manner. Though they divorced when I was 18, I still was close to both of them and would call them frequently as I could. Social media can be a very positive thing for many of us. It was a nice morning to remember, and while it’s not a happy occasion to see the passing of anyone, Mad Dog lived to a decent age, had an interesting life, and is being remember by many today.
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My parents at our home in Wisconsin, Christmas 1973 I think.

 

 

 

 

GJB


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Pinterest, schminterest…

Pinterest, Cats, Celebrities

Okay, so I completed my Pinterest assignment in a few minutes. I get how it works, I get the idea, I can see how it can be fun. But it’s used by what, 90% women as opposed to men?

I’m not some meat-headed Bro or anything, I like flowers, theater, art, clothing, gardening. I don’t watch sports at all. Not at all. Watching professional sports on TV is as exciting to me as it was shopping for curtains with my mother at Sears when I was 7 years old. I still remember the stupefying boredom of the window-hangings and curtain section. Holy crap.

But as I was saying, I like a lot of fruity stuff but this Pinterest thing just isn’t my bag. I like to write stuff more than posting photos of things in rapid succession. So check out my Pinterest page. It’s awesome.

turdles

 

GJB


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Hey Mr. Influencer, I Need a J-O-B

Dave Kerpen, author of “Likeable Social Media” (our class textbook) writes about LinkedIn on Inc. Magazine online.  I was especially interested in this article since this channel was my very first introduction into social media more than 5 years ago.  Kerpen asks the question, “Is Conan O’Brien the Ashton Kutcher of LinkedIn?” Apparently, O’Brien’s goal is to do the same thing Kutcher did for Twitter several years ago, gain one million followers.

O’Brien declared on his late night talk show, he’s going to be the most popular “LinkedIn Influencer.” Kerpen says this is an invitation-only program comprised of  thought leaders from a range of industries. I suppose that’s good news for those who like LinkedIn as well as O’Brien. Whether O’Brien is serious or not, will his LinkedIn presence help me find a job?

In five years, I’ve never found a job via LinkedIn or come close. I will admit my participation is inconsistent. I crank up my interest and involvement when I get into a serious job-hunting mode. Over the years, I’ve connected with friends and past colleagues. They know my job status, but I’ve never had one of them approach me about an opening. As far as requesting introductions, I’ve made a few but none have panned out. At times, I felt odd asking someone I haven’t spoken to since the job ended many years ago to make a connection, but I’ve laid my pride aside and done it. Yet, some questions always plague me. What do they really know about me now? What do I know of them, since we last worked or saw one another? Is the relationship between my contact and the person I want to connect with amicable or not.  Should I care?

During the summer and fall of 2012, I used LinkedIn’s job search function frequently and applied to a number of positions. I didn’t receive any responses to my resume. I’d love to hear from someone who found a job through LinkedIn. Please, tell me what I’m doing wrong.

As for Kerpen’s article on LinkedIn and O’Brien, two questions bother me. First, does a LinkedIn Influencer make a different for someone who doesn’t have a service subscription? The thought of paying for any social media channel galls me. O”Brien says the tops influencers are Richard Branson, Deepak Chopra and President Obama.  Really?!

Second, why Cohen O’Brien? Personally I’m not a fan, don’t find him particularly funny, and think he’s absolutely annoying in a Tom Cruise sort of way. Kerpen hints that some people think this is a joke for O’Brien and his team. I agree. If so, just add this stunt to my list of reasons why he’s not my favorite.

In the meantime, I’ll stick to more face-to-face networking. If I have to use a social media channel, I’ll go back to browsing job postings on Craigslist.  It’s up by two jobs compared to LinkedIn’s zero. CRJ


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Instagram J(*V*)

instagram-app-headerInstagram is one of the up and coming runners in the social media race. Because I’ve heard so much about it recently, I decided to do a little research to understand what all the commotion is about. This post gives some great information about how to use Instagram for business or personal use, http://www.wikihow.com/Become-Instagram-Famous

Wiki says: Instagram is an online photo-sharingvideo-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as FacebookTwitterTumblr and Flickr.[5] A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images.

Some interesting facts I dug up about Instagram:

      • Named by combining the vintage “instant” camera and telegram
      • Instagram offers a 15 second editable video as well as photos
      • Is a free app that was launched on October 6, 2010
      • It became the #1 in the App Store within 24 hours of launch
      • Holds the record of being the first app to reach 1 million downloads (Dec. 21, 2010)
      • By 2011 more than 100 million photos were uploaded
      • An Instagram photo made the cover of the Wall Street Jounal
      • Surpassed 25 million users in March 2012 – acquired by FB the same month.
      • Can be instantly shared on multiple platforms; FB, Flickr, Twitter
      • October 15, 2013 – More than 150 million users and 16 billion photos shared
      • Vernacular: “regram” “latergram” “selfie” “#FlashbackFriday” (to name a few)

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Social media conversations are shifting from texts to visuals. Images are the new language of follower engagement.   Every phone has a camera, making it easy to snap a quick photo while shopping to get a second opinion, before purchasing a Christmas gift. Or one can capture that special moment in a 15 second video to capture and share, or revisit  at will. I found a pin on Pinterest offering a step-by-step on how. Instagram has become the new family album.

 It’s all about “telling the story,” and what better way to share than with a photo or video? Not to mention, it gives our  tired thumbs a rest. It should come as no surprise that Instagram is the app choice for smartphone photographers. Today it seems anyone with a smart phone can be a journalist and a photographer. If you possess  the natural ability to  compose visual and written content that attracts an audience— the stage is all yours!

Businesses use Instagram as well to publish photos and videos cross-platform instantly. With smart images, branding, messages and content, businesses can find an immediate audience and quickly develop an army of followers. Instagram adds a personal touch to the faces behind the brands people love. Businesses, breaking away from the less personal, press-release format, can tell their story and create a more intimate connection with their customers.

For business or personal use, it seems that Instagram seems to be all about  following others so they will in-turn follow you. This is such a competitive world we live in, one that sends dichotomous messages. One minute we are “sharing,” which is one of the basic social skills we learn as toddlers. The next minute we are competing “Omarosa-style” for the most amount of followers or market share. Yikes! Somewhere in the middle we find ourselves searching for the perfect platform to share our voice and our talent with the world. Although social media seems over-whelming at times, there are far more open doors now than ever before in history. The challenge now in expressing ourselves, is to choose which ones to open—yes that is the key. As an artist and because of my interest in photography, I believe Instagram will be one door that appeals to me as I move into the public relations world. 🙂

J(*V*)