How would different groups/organizations use the different social media channels to reach their customers/supporters?
News organizations (e.g. CNN) –
Twitter: news organizations such as CNN use Twitter for on-the-ground news reporting. This has been especially apparent in different countries around the world (e.g. the Middle East) when news channels were cut off and regular journalists were not able to gain access to certain locales.
Boutiques and clothing retailers –
Pinterest: Pinterest would be one of the best SM channels for shops (large and small) to use to get the word out about their wares, especially reaching female shoppers.
Food shelves/homeless shelters –
Facebook would be one of the better channels for charitable organizations to use to reach large audiences. These groups need to get information out about what they do, increase awareness about social issues, and let people know about fundraising events and activities.
Local nonprofit community radio stations –
Facebook and Twitter are good channels for small community stations (such as KFAI – Twin Cities) for getting their messaging out about upcoming shows, interviews, events, fundraising, just a plethora of messages. Twitter has been good for KFAI during their recent fall pledge drive in terms of keeping people up to date on pledge numbers and total dollars raised – updating the Twitter account repeatedly during the day.
-paw (week 3)