During a recent job interview, I arrived 5 minutes before the start time. Actually more than 15, but I refused to overpay for parking. When I greeted the receptionist, she handed me a list of 9 questions and told me to review them. They would be asked during the interview. Darn, I thought, I just wasted ten minutes. As I reviewed the list, this question leaped out at me.
“Outline your experience working with different types of social media. What do you believe are the key elements in communicating through social media?”
Now I know for sure, there is a God in heaven. What a gimme! My mind leaped back to Social Media 101 and the Kerpen lectures. All kinds of ideas flooded my mind. Here are a few of the thoughts I frantically wrote down.
- LinkedIn – most experience
- Blogging (WordPress)
- Engage people
- Don’t focus on yourself/company, put people/customers first
- Get people talking: Ask questions, make thoughtful comments
- Make it interesting: use videos, pictures
- Keep it brief
When the question was asked, I owned up about being a social media newbie. I then shared my written answers. I also talked about the social media pages I had reviewed. What I didn’t like: too much focus on the company or person and too much advertising. Then, what I liked: taking negative comments and complaints off-line and being timely.
The interviewers seemed pleased with the response. Even if they weren’t, I was. Social Media 101 and Likable Social Media saved me. Just 60 days ago, I could not have answered this question. While I may not get the job, I was pleased. I was able to apply what we’ve discussed and what I’ve been trying to execute. I’m becoming somewhat comfortable with social media and confident with my abilities.
So what did I learn?
- Pay attention in class, join the discussion, and practice what is taught.
- Be careful about being penny wise, pound foolish, sometimes full price is worth the admission.