The Grand Social Media Experiment. We learn by doing.

Social Media 101 and Kerpen Saved Me


During a recent job interview, I arrived 5 minutes before the start time.  Actually more than 15, but I refused to overpay for parking.  When I greeted the receptionist, she handed me a list of 9 questions and told me to review them. They would be asked during the interview.  Darn, I thought, I just wasted ten minutes.  As I reviewed the list, this question leaped out at me.

“Outline your experience working with different types of social media.  What do you believe are the key elements in communicating through social media?”

Now I know for sure, there is a God in heaven. What a gimme!  My mind leaped back to Social Media 101 and the Kerpen lectures.  All kinds of ideas flooded my mind. Here are a few of the thoughts I frantically wrote down.

1st Part

  • LinkedIn – most experience
  • Facebook
  • Twitter
  • Blogging (WordPress)
  • Pinterest

2nd Part

  • Engage people
  • Don’t focus on yourself/company, put people/customers first
  • Get people talking:  Ask questions, make thoughtful comments
  • Make it interesting:  use videos, pictures
  • Keep it brief

When the question was asked, I owned up about  being a social media newbie.  I then shared my written answers.  I also talked about the social media pages I had reviewed. What I didn’t like:  too much focus on the company or person and too much advertising.  Then, what I liked: taking negative comments and complaints off-line and being timely.

The interviewers seemed pleased with the response.  Even if they weren’t, I was. Social Media 101 and Likable Social Media saved me. Just 60 days ago, I could not have answered this question. While I may not get the job, I was pleased. I was able to apply what we’ve discussed and what I’ve been trying to execute. I’m becoming somewhat comfortable with social media and confident with my abilities.

So what did I learn?

  1.  Pay attention in class, join the discussion, and practice what is taught.
  2.  Be careful about being penny wise, pound foolish, sometimes full price is worth the admission.



Author: 5oci4lm3di4101

We're a class learning about the ins and outs of social media. We learn by doing.

2 thoughts on “Social Media 101 and Kerpen Saved Me

  1. Excellent. And yes, we should all be prepared, as Public Relations candidates, to answer questions and to be able to talk about social media. While it will certainly go through changes (which we should keep up with), it is an important aspect of the field in the present and employers are looking for those who can work with it. GJB

  2. Excellent I must say also, your piece was well written you sounded like a four year college newbie , and not a 9-month technical newbie. I meant in a good way, good job. MDS

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