What do you want to learn in Social Media 101?
I want to get much more comfortable with channels other than Facebook. I do have a Linked-In account and have been networking on that. I really see the value of Social Media in the business world, and as a blossoming Public Relations Specialist it is just mandatory that I become (almost) an expert.
What do you like about Social Media?
I must admit that I have been a heavy Facebook addict for a few years now, and I know it’s popular to complain about Facebook these days, but I just enjoy it. I can stop anytime, I really can. No, I can’t. I’m a frequent f’booker, checking all throughout the day, seeing if folks like me. Please like me. Maybe this is a bad thing, now that I am writing this…. But honestly, I have been able to keep up with my family in Detroit and New Jersey – I feel closer and more in touch with all of them (and it’s a huge, Irish-Catholic kinda thing.) I have re-connected with old friends who have moved away from the Twin Cities and even old friends from Detroit. Even some I didn’t really like. Aw, I shouldn’t have said that.
But on a professional level, I have seen Social Media being used in fantastic ways. I volunteered at The Cedar Cultural Centre for Give to the Max Day last November, and they had two Social Media interns (I think they were from Augsburg College) who videotaped us dancing and doing crazy shit all day, and they just worked SM (I do mean Social Media, not S&M) the whole day. They posted on the Cedar’s website (of course), FB, Tumblr, and maybe two other channels, and along with a phone blitz, they made $26,272 in one day. That is massive. The community radio station on whose board I now sit, KFAI, only did $8,600 and some change, and they have the airwaves. They didn’t work the SM angle of it at all, and I believe that’s why they didn’t do as well as The Cedar. I am on the Give to the Max Day Committee for KFAI this year, and we are now going to utilize SM to its fullest extent.
What do you not like about Social Media?
I get a little queasy when I think about the general public’s loss of privacy with regard to Social Media, but I don’t worry about it too much and try to take the proper precautions about security for my computer. But I always feel like somebody’s watching me, as Michael Jackson would say, or would have said.
We currently have a very nasty situation at the radio station – we suspended an out-of-control programmer and he’s now on a Social Media blitz trying to defame various other programmers. There’s nothing we can do about it right now except to take screen shots of everything he’s doing and keep it as evidence for when we get a protective order against him. That’s a very bad aspect about Social Media.