=^..^= Witty Kitty – Week 4: How do you select the right channel(s) for your organization? Once you’ve selected a channel, how do you create relevant and meaningful content for your audiences?
Words of Wisdom from Witty Kitty:
How do you select the right channel?
Last week we discussed know your customer.
I’d now like to discuss “know your strengths.” Before you commit to a channel, if you are the person that will be monitoring and maintaining a channel, look at what you are good at. This will show your organization in a good light when you do that channel well. Practice the other channels before going Public.
Back to “know your customer.” Where is your customer connecting? Some channels focus on different areas. Linked In is focused on job hunting and networking. Blogs usually require an attention span of longer than 30 seconds. Where will your target audience be looking? Are they on Facebook? Try something on Facebook and see who bites. Test the waters.
Witty Kitty is into Twitter.
How do you create relevant and meaningful content for your audiences?
Show them what your organization has to offer. Look at your mission statement. What need does your organization meet? Show them what makes your organization different from other organizations that offer similar services.