This is a great article on engaging your audience using creativity.
It talks about showing your personality trough your social media posts and content. By truly interacting with your audience and customers you will achieve results. The article also sums it up. That your social media strategies for engaging one, should contain these.
- Understand why people use social media.
- Be shareable.
- Have casual contact with consumers.
- Go where the community is.
- Build relationships with influencers.
Don’t disrupt the user’s usual social patterns; embed yourself within them. Become a part of their group and interact with them, not at them. If you create high quality content, that is shareable, your brand can go from “stuffy and boring ” to fun and spread and go viral. CHB