This article I found is extremely informational…Check it out!
In this article it talks about using a broader customer engagement in how you should best use social media. Since it’s a very effective, and a cost-efficient marketing, sales, service, insight and retention tool. A recent study showed more than 3,000 consumers, identified social media as being effective. They found that customers who engage with companies on social media end up spending 20% to 40% more money with those companies than others. And at large, also demonstrate a deeper emotional commitment to the companies.
Now different types of organizations may use different channels to reach customers differently.
Facebook: Nearly 974 million users worldwide, and it reaches the widest audience. The main targeted use of content can increase new customers, make them aware of their own abilities, stronger loyalty of existing customers to the company.
Twitter: Twitter reaches at the moment, 140 million active users, with 500 million users have an account. The biggest advantage of this channel is that, it delivers a short message instantly. Used to communicate quickly to a vast audience.
Pinterest: Is a social media tool with interactive pieces and has significantly increased usage in the last year. This site lives on the interest of beautiful images and is especially interesting for entrepreneurs for whom the appearance of the products stimulates the purchase, such as Fashion and lifestyle company. Pinterest is also primarily used in the United States of women who are visual people..
LinkedIn: Are job boards for primarily recruiting goals or finding a position with specific skillset or experience. It’s also a way to present your own company’s strengths and goals on LinkedIn.
YouTube: Many experts also include the YouTube video platform to their social media tools. Who wants to play as a self-employed here, you either need a good video marketing agency that produces content. Or you can learn how to do something from watching these videos. Videos often rise to the top of the SEO’s.
Basically it’s matching up the audience demographics with the right tool or channel to reach them and share your content and message.