Tw4-How do you select the right channel(s) for your organization? Once you’ve selected a channel, how do you create relevant and meaningful content for your audiences? LL
Questions to consider for the group or organization to select the right social media channel:
- The channel(s) that would support their mission and falls within their operating budget.
- Selecting the right channel will also depend on your audience.
If your audience is made up of a diverse demographic, you will need to consider using one particular channel to communicate to each demographic. For instance, email and Pinterest may work better for your “Baby Boomer, female clients, while on the other hand, Facebook and Twitter will better serve those females from Generations X and Y. LL