Of course no matter what a company is experiencing, positive or negative in social media there will always be people who respond differently. It’s as basic answering the 5 W’s: Who, What Where, When, and Why? Each company responds differently to each situation, yet it involves PR dealing with social media. In a recent add about the onslaught of social media and its effects on the top 100 global brands, the response was quick and affective.
The study looked at the Interbrand Top 100 global brands for 2006 and then reviewed each for their involvement in social media channels such as:
◾The “blogosphere” as a whole
◾Social networks Bebo and MySpace
◾Video sharing site YouTube
◾Photo sharing sites Flickr and Photobucket
◾Social bookmarking sites del.icio.us and ma.gnolia
◾Social editorial site Digg
There appears from this article that social media has changed the business respond and handle the positive and negative sides of social media.
Is it safe to assume that all companies are safe from the onslaughts of attacks? No. In fact, as negative as it may sound it boosts the brand for that company. From that the company begins to rebrand and takes the form of cause marketing to give its new attack a positive response in social media.
What can be said? Behind every social media icon on a companies page should be a social media lite that is aware of what’s taking place in social media world.