The value of social media is completely dependent on how it affects the person reading/watching/consuming it, so the best way to add value to social media is to know the audience. That’s been the underlying theme of this entire school program: Know your audience. When it comes to social media, the person moderating the outlet needs to pick a topic and stick with it. It’s too easy to get distracted while on the internet (especially while doing homework) so there needs to be a specific finish line that the audience will cross. There needs to be a point.
Sometimes the audience has already been picked. A Facebook page for a restaurant is aimed at people who will spend money at that restaurant. CNN’s Twitter account is aimed at people who want breaking news from CNN. Those groups are obvious targets with clear cut subjects. Consumers know what they’ll get, and that’s why those outlets are sought out. The best way to stand out from the rest of the noise and add value is to approach a specific group. Attention needs to be earned and then the audience needs to be given what they want: Information.