One can add value to social media posts by making sure there is always a good sense of good customer service. It can only help get your message across clear and precise. Make sure the information is easily accessible for those viewing your page. Create a frequently asked questions portion, links, and contact information. Create multiple channels to help alleviate frustrations when searching for information.
Ben Davis with The philosophy of social customer service stated “Companies need to move from managing customers, to facilitating collaborative experiences and on-going dialogue that customer’s value. By doing this companies will create the ability to monitor what consumers do and say to one another on social platforms accessing unbiased feedback and behavioural data on a huge scale. This insight should revolutionise the way marketers think and what they do.” DJ