The use of social media is here to stay. The use is not new but it is now on a new platform. When deciding to use social media. Each company must first decide who are their audience, because not all forms of social media work for all consumers. Just like in the past you had to chose from the following media newspaper, radio, direct mail. It all depended on who you wanted to see your information. It is the same now. We just call it social media still a form of media just digitized. Information goes out faster but it is the same when deciding which one you will use.
1) Who is your audience
2) What message are you trying to present
3) When do you need to have information out
4) How does your audience receive information
When answering some of these questions you might have more then one answers. You can put a square peg in a round hole. What works for one might not work for another. So you must do your homework and find the right fit for your audience