Engaging the audience is probably the main reason why we keep social media channel. There is an abundant articles about engaging the audience. Reading different articles is overwhelming. It has become a major business. Many companies offers services on how to engage the audience. Why? Everybody want the return on their investment is worth it and to make sure the time and investments is commensurate.
The more I read the more I find common grounds. Bottom line, engaging the audience means answering the question, “What’s in it for them?”
For me what engages me is when I’m offered something and I have to respond. – EJB