Selecting right channels for your organization is imperative to get the followers you desire and to be successful. facebook seems to be most popular with younger crowds and Linked In is for middle-aged business folks. One needs to be on the right channel depending on the group they want to appeal too. The following article was very helpful in clarifying when to use which channel. http://strellasocialmedia.com/2013/03/the-big-3-social-media-channels/.
To get more in-depth information read the following:
Need help deciding which channel is best for your business? Want in-depth information on each channel? Be sure to check out the “Social Media Jump Start Kit!”
I think tv news is becoming outdated because it is limited in what it can disclose but on social media the entire story is told and quite quickly as well. I think just having a new bit of information will make your blog appealing to the public. Also having unique pictures is a sure attension- getter. People like to see vivid incredible images or even pretty females is another sure way to get followers. Offer helpful ideas will result in followers too. Karen B