5oci4lm3di4101

The Grand Social Media Experiment. We learn by doing.

Monitoring Finds Symptoms, Listening Finds Causes

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http://www.marketingprofs.com/articles/2010/3634/social-media-listening-vs-social-media-monitoring-truly-connecting-or-merely-collecting

“To borrow an analogy from public health, imagine that a mysterious illness has struck your city. The equivalent of a monitoring solution is to find as many sick people as you can and treat them. You could “monitor,” going door to door, checking each person for signs of sickness and then treating each one. You would have an effect, but it would take many doctors and nurses—and a lot of time. And if you don’t get at the root cause, another outbreak could occur across town. Effective epidemiology requires finding patterns that lead to an overall response—even a cure—not finding one more sick person. So, put another way: Monitoring finds symptoms; listening finds causes.”

I thought the public health analogy was an interesting way to think about listening and monitoring. As we know, treating symptoms is never the way to achieve health. BP

 

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Author: 5oci4lm3di4101

We're a class learning about the ins and outs of social media. We learn by doing.

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