I found this a very interesting article specially in thinking what adds value to social media. If one of the role of social media is inform readers and drive traffic, we need to be more creative in using every tool available and within our disposal.
I found one interesting thing that makes social media attractive is the role of color or infographic in social posts. This information age have bombarded many people with all kinds of information. However, even with the glut of information, many people are still ignorant. Recent Facebook analytics reported that “friends” will comment solely on the title and color of what they see and not necessarily reading the full article.
More research have shown that readers stay longer on any particular site if there are not only good information but attractive colors too. The article pointed out that choosing the right color scheme is crucial to how your brand is viewed. Companies have very specific color. It is even more interesting to note that studies have shown that color:
- Increases brand recognition by up to 80%
- Improves readership as much as 40%
- Increases comprehension by 73%
- Can be up to 85% of the reason people decide to buy
The above study results points out very interesting data. Anyone then managing company social media channels better take heed if their goal is to increase traffic and market their wares.